Be challenged and imagine with us.
The Marketing Specialist provides specialist advice to stakeholders on marketing projects and initiatives aligned to the University’s strategic objectives. This role leads, advises and supports Divisional stakeholders in projects to build the reputation of the University of Newcastle and to engage with a wide range of audiences, including staff, students, alumni, donors, industry partners, community, and employers. This role is also responsible for brand stewardship, ensuring that Divisional stakeholders present the brand in a consistent way that adheres to the University’s guidelines and brand architecture.
This includes:
- Working in consultation with Divisional leadership and Head of Brand, Reputation and Product, to develop an annual plan to support Divisions on strategic marketing projects and initiatives.
- Utilising your professional knowledge and experience to advise, support and guide Divisional stakeholders on marketing and communications best practices.
- Reviewing, analysing and reporting on market insights and performance to demonstrate key marketing and communications objectives for Divisions are achieved.
- Providing brand advice and guidance to ensure that Divisional stakeholders present the brand in a consistent way that adheres to the University’s guidelines and brand architecture.
- Guiding and mentoring the Marketing Coordinator to support the Divisions on the development and delivery of strategic marketing and communications projects.
- Collaborating with teams across Future Students Communications and Engagement, including media, corporate communications, creative, web and future students to support the Divisions on the development and delivery of strategic marketing projects and initiatives.
This continuing position is full time at a HEW 7 Higher Education Level and will be based at Callaghan Campus (Awabakal and Worimi land).
About our University
The University of Newcastle stands as a global leader distinguished by a commitment to equity and excellence. Our vision is to be a world-leading University for our regions and creating a better future for our regions and the globe. Underpinned by this vision and our values of excellence, equity, engagement and sustainability, the University of Newcastle’s Looking Ahead Strategic Plan 2020-2025 outlines the University’s commitment to delivering an exceptional student experience and serving our communities.
For more information click here – Our Uni.
About the Unit
Future Students, Communications & Engagement (FSCE) forms part of the Global Engagement and Partnerships Division at the University of Newcastle. Under the guidance of the University’s Looking Ahead Strategic Plan, FSCE leads domestic student recruitment and marketing strategies and international recruitment marketing, drives engagement and storytelling to build the University’s brand and manage its reputation, and helps nurture a sense of pride amongst the University’s community.
What we offer
In addition to working for a university that is breaking boundaries, discovering new ways of thinking and cementing a place as a global leader, we offer a range of benefits to our employees to ensure you balance your commitments, stay healthy and work effectively.
These include:
- The remuneration for this position is from $99,655 - $112,112 p.a. + superannuation and is commensurate with skills and experience
- Flexible working arrangements (in line with the University’s Flexible Work Policy)
- 17% super and salary packaging
- Additional University Holiday days, generous personal leave and parental leave, annual leave loading and additional purchased leave scheme
- Discounts in private health insurance, gym memberships, software, travel and more
- Wellbeing programs
Your next steps
Please visit here for a guide on how to apply for a role.
If viewing this on a job board other than the University's please click ‘Apply’ to reach the University's website, where a copy of the Position Description can be accessed. Please download a copy before commencing your application.
Your application must include:
- Your resume
- A cover letter outlining your motivation to apply for this opportunity
- A statement addressing the Essential Criteria listed below:
- A degree with at least 4 years relevant experience; or extensive experience in marketing, student recruitment or communications; or an equivalent combination of relevant experience and/or education/training.
- Demonstrated experience leading the development and implementation of brand and marketing campaigns and presenting reports to management on campaign success against organisational objectives.
- Outstanding communication and interpersonal skills including the capacity to build relationships and an inter-disciplinary way of working.
- High level project management skills and demonstrated ability of flexibility in managing a range of projects with competing priorities, deadlines and stakeholder demands.
- Demonstrated leadership capability including the ability to lead/inspire professional staff to deliver exceptional performance/outcomes.
To ensure that your application receives full consideration, it's important to address the selection criteria outlined in the application process. This helps us better understand your qualifications and suitability for the role. Should you have any questions or need clarification on the criteria, please don't hesitate to reach out. We appreciate your attention to this matter and look forward to reviewing your application.
Please upload your Cover Letter and response to the requested Criteria as one PDF document.
Your Cover Letter and Response to the Essential Criteria should not exceed 4 pages (approximately 2,000 words).
For specific position enquiries, please contact Tina Imig, Head of Brand, Reputation and Product on (02) 4033 9195 or via email Tina.Imig@newcastle.edu.au
Having Difficulties? Please reach out to us: employment@newcastle.edu.au
Closing date: Sunday 9th June 2024 at 11.59pm AEST
We are excited to be Looking Ahead with you.