CRM Specialist

Own it While it’s Hot

 Every job promises good culture and opportunity. But here, they’re real and yours for the taking.

We’ve been serving up golden-crumbed, pan-fried schnitzels since 2007, using a traditional Polish family recipe. Yup, we’ve sure grown in that time - from a small family business into a nationwide franchise! But the passion and care we put into crafting each schnitzel hasn’t changed, even if the wallpaper has. If good food, good people and good service matter to you, you owe it to yourself to give it a crack at our place.

Find a Story that Matters and a Career You Can Own

Schnitz is about more than food. Behind every order is a team jam packed with people who genuinely care. As part of our Marketing and Innovation Team at the Support Office, you'll love the hustle, the energy and the team connection in equal measure. You'll also relish the opportunity you have to move the dial - to show up and take something great and make it far, far better.

Every Schnitzer has their own story. Like you, they're chasing their own happiness, hopes and dreams. That matters here. You matter here. So, whatever your role, we want you to win, as you achieve and grow with us.

Reporting to the Digital and CRM Manager the CRM Specialist is responsible for analysing customer data to develop targeted marketing campaigns and strategies aimed at increasing customer retention and satisfaction. The purpose of this role is to optimize our customer relationship management system to enhance our interactions with current and future customers. 

The Role Recipe:

• Develop and implement tailored CRM strategies to enhance QSR guest engagement, retention, and visit frequency, while optimizing CRM platforms across systems and leading agency WIPs 
• Analyse guest data to identify trends, manage segmentation and personalization for targeted messaging, and map and track customer journeys to optimize performance.
• Optimize the in-house loyalty program to drive repeat purchases and advocacy, monitor performance metrics, and conduct guest focus groups to gather insights for new product development.
• Execute multi-channel CRM campaigns, including email, SMS, and app notifications, in collaboration with creative and digital teams to ensure brand alignment.
• Analyse CRM KPIs, campaign ROI, and guest insights to provide actionable recommendations for strategy refinement to the GM of Marketing, Digital, and Innovation.

Key ingredients:

• 3 years’ experience in an CRM role preferably in a retail/QSR space.
• Strong attention to detail and passion for creating great user experiences
• Someone technically savvy and strong at all aspects of campaign creation and management
• Ability to identify new opportunities, quantify estimated business and consumer impact,
• Shape ideas into actionable campaign plans through to implementation and post launch analysis.
• Data and results led, experienced in creating testing strategies to increase and measure communication performance.
• Creative and experimentation mindset – familiar and experienced in optimization testing processes, methodology and best practice

A couple of extras just because:

• Work within an engaging and motivated Marketing team who love what they do 
• Hybrid work setup including a great South Yarra Support Office
• Great initiatives like Birthday Leave & Volunteer leave
• Onsite gym and coffee machine

Looking for a Career that Will Pan Out?

At Schnitz, we know the best things in life come wrapped up in a golden, crispy crumb. But on top of the seriously good food, there’s lots more to love about a career with Schnitz. Our people say three things really stand out:

● A true team that feels like family: Connect with real people who genuinely care, and be part of a true team you can celebrate wins with and lean on when you need it most.

● Real skills that set you up: We offer a real opportunity to build a fun and rewarding career you can truly own.

● A great product and a story that counts: We're more than a food business. We're a proud Australian success story and we're looking for talented people who'll help write the next chapter with us - to build your legacy with ours.

Schnitz is committed to fostering an inclusive and respectful workplace environment. We hire great people from a wide variety of backgrounds - not just because it is the right thing to do, but because it makes our organisation stronger. We encourage applications from Aboriginal and Torres Strait Islander people and other people of colour, people from culturally diverse backgrounds, LGBTQIA+ people and those with a disability.