Senior PR Account Manager

Eleven is a leading communications agency with a strong focus on creativity and delivering impactful results for our clients. We work with a diverse range of clients across various sectors, including technology, consumer, and lifestyle.

About the Role:

We are seeking a highly motivated and experienced Senior PR Account Manager to join our growing team in Auckland. You will be a key member of the agency, leading and managing a portfolio of client accounts, developing and implementing integrated PR campaigns, and building strong relationships with key media contacts.

Key Responsibilities:

Client Relationship Management:

• Lead client relationships, building strong partnerships and acting as a trusted advisor.
• Proactively identify client needs and anticipate potential challenges.
• Present campaign progress and results to clients in a clear and concise manner.
• Contribute to new business development activities, including proposals and presentations.

Strategic PR Planning & Execution:

• Develop and execute strategic PR campaigns that align with client objectives and deliver measurable results.
• Conduct thorough research and competitive analysis to inform campaign strategies.
• Set clear campaign objectives, key performance indicators (KPIs), and budgets.
• Monitor media coverage and analyze campaign performance, providing regular reports and insights to clients.

Media Relations:

• Proactively identify and secure media opportunities across traditional and digital channels (print, broadcast, online, social media).
• Draft high-quality press releases, media pitches, and other PR materials (e.g., media advisories, briefing documents, Q&A).
• Build and maintain strong relationships with key media contacts, including journalists, bloggers, and influencers.
• Attend media events and industry functions to network and build relationships.

Social Media & Digital PR:

• Develop and execute social media strategies that support overall PR campaigns.
• Manage and monitor social media channels, engaging with followers and responding to inquiries.
• Identify and leverage emerging social media trends and platforms.
• Explore opportunities for influencer marketing and social media collaborations.

Team Leadership & Mentorship:

• Mentor junior team members, providing guidance on PR best practices and professional development.
• Oversee the work of junior team members, ensuring timely and accurate completion of tasks.
• Foster a positive and collaborative team environment.

Qualifications & Experience:

• 5+ years of proven success in a fast-paced PR agency environment.
• Strong understanding of the New Zealand media landscape and key media contacts.
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Proven ability to develop and execute successful PR campaigns across various channels.
• Experience in managing social media channels and developing effective social media strategies.
• Strong project management and organizational skills, with the ability to prioritize and manage multiple projects simultaneously.
• Proactive and results-oriented with a passion for delivering exceptional client service.
• Experience in a variety of industries (e.g., technology, consumer, lifestyle) is a plus.