When: Watch on-demand
Where: Online
Special guest speaker
Mark Puncher
CEO, Employer Branding Australia
Harness your employer brand to attract more candidates
In a highly competitive talent market, investing in strategic talent attraction is a given. But are you focusing on the right things? And are you getting the ROI you need?
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Some of the best results we’ve seen have come when employers combine smart employer branding and recruitment marketing activity with a strategy and process to build and nurture pools of future talent. Â
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We recently invited Employer Branding Australia’s CEO, Mark Puncher to share his insights, ideas and best practice examples on how to use employer branding strategy, messaging and content to attract the candidates you need for today and tomorrow, and keep them engaged. You can watch the webinar recording now!Â
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Watch this webinar to learn:
How to combine employer branding and talent pooling, fuelled by strategy, proposition and storytelling
The importance of scaling this through systems, processes and stakeholder buy-in
What matters most to candidates
Ideas and examples of great talent content
- and how to use it to build and nurture talent pools.
Why watch?
Be Inspired
Watch this on demand webinar to access the inspiration you need to get started with employer branding and talent pooling - big, small, basic or advanced.
Expert Tips
Hear specific tips on how to make it happen and work for you - including what matters most to candidates, and how you can bring this to life.
Getting Started
Ideas and examples to inspire you and help you make a start - including storytelling and content marketing ideas to win hearts and minds, and amplify your employer brand.
Mark has spent much of the last 20 years with one foot in talent attraction and the other in marketing. He has run employer branding or marcomms operations in the UK and Australia for recruitment and media organisations including Employment Office, Guardian Jobs, Hobsons and TES Global.
Mark lives and breathes talent marketing and loves helping fantastic, imperfect organisations bring their stories to life in order to connect with current and future superstars.
