Marketing Coordinator

Title: Marketing Coordinator

Location: Alameda, CA

Duration: 6+ Months

Qualifications:

• 3+ years of overall work experience
• Strong interpersonal skills
• Customer centric marketing experience
• Experience with social media analytic tools
• In-depth knowledge of social media
• Incredible relationship building ability
• Solid understanding of standard processes and trends in digital and influencer marketing
• Proven track record of delivering measurable, successful, culturally relevant campaigns.
• Project management skills a must, managing work demands effectively and thriving in a fast paced business environment
• Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.

Responsibilities:

• Support the influencer workstream to build Lingo brand awareness, product endorsement and drive sales.
• Develop content ideas with external partners to deliver against the global campaign calendar
• Traffic all internal approval of content prior to publishing
• Support the management of our relationship with all external partners
• Track and analyze the performance of influencer campaigns and apply learnings.
• Leverage data and consumer insights and monitor emerging cultural moments to find opportunities to join relevant conversations 
• Champions the Lingo and Abbott brand in all materials and ensures it is aligned to the corporate brand standards.
• Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors and vendors.
• Develop content ideas with external partners to deliver against the global campaign calendar
• Traffic all internal approval of content prior to publishing
• Available to travel 25% of the time.

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.

Working together, Abbott and Talent Solutions partner to deliver top talent for contingent roles at Abbott, building better and healthier lives. Abbott believes all employees are essential to creating life-changing breakthroughs, performing key duties to create life-changing breakthroughs.