Campaign Specialist (Domestic Postgraduate)

Be challenged and imagine with us

As Campaign Specialist, you will lead the development and execution of integrated marketing campaigns to support our domestic postgraduate enrolment targets.

You will bring together teams, ideas, and data to deliver cohesive, high-impact campaigns.

In this role, you will:

• Develop a data-driven annual campaign plan that leverages paid, owned, and earned media channels.
• Collaborate closely with internal stakeholders to define campaign priorities and identify target audiences.
• Work closely with our external media agency, to ensure campaigns are executed effectively and on target.

This continuing position is full time and will be located at the Callaghan Campus (Awabakal and Worimi land).

How will you inspire us?

About you:

• You are an experienced marketer with a proven track record of managing and executing successful paid advertising campaigns.
• You are organised, used to managing competing priorities and have a high attention to detail.
• You have excellent stakeholder management skills and the ability to bring together cross-functional teams to achieve shared goals.
• You are analytical and data driven, constantly seeking opportunities to optimise and enhance campaign performance.

What we offer

The remuneration for this position is from $99,655 to $112,112 + 17% superannuation and is commensurate with skills and experience. 

We offer a range of benefits and employment conditions that help you balance your commitments, stay healthy, and work effectively. For information on our employee benefits (such as leave, flexible working, discounts in private health insurance and gym memberships, and salary packaging) please visit here.  

About our University

The University of Newcastle stands as a global leader distinguished by a commitment to equity and excellence. Our vision is to be a world-leading University for our regions and creating a better future for our regions and the globe. Underpinned by this vision are our values of excellence, equity, engagement and sustainability.

Your next steps

Important information before you apply:

• If viewing this on a job board other than the University's please click ‘Apply’ (or equivalent) to reach the University's website, where a copy of the Position Description can be accessed. Please download a copy from the Related Documents section before commencing your application.
• Applications for this position will only be accepted from those with Australian residency or a valid work permit.

Your application:

Your application must include:

• Your resume.
• A cover letter outlining your motivation to apply for this opportunity.
• A statement addressing the Essential Criteria listed below (these may differ slightly from the Position Description, please only respond to the below in your application).

1. A degree with a least 4 years’ subsequent relevant experience; or extensive experience and management expertise in marketing postgraduate programs in the higher education sector; or an equivalent combination of relevant experience and/or training.
2. Demonstrated experience developing and implementing integrated marketing campaigns (paid and direct) across various mediums, applying statistics, benchmarking and market intelligence to influence plans and to inform the development of campaigns.
3. Working knowledge of how to use digital marketing metrics, data analytics, monitoring suites and dashboards to inform campaign development/optimisation.
4. Outstanding interpersonal skills including the capacity to build strong working relationships with a wide range of internal and external stakeholders to ensure objectives are achieved.
5. Excellent verbal and written communication skills, including the ability to present project plans, reports and findings to stakeholders.
6. Demonstrated high-level organisational and administrative skills, including the ability to manage competing deadlines, priorities and stakeholder demands.

Please upload your Cover Letter and response to the requested Criteria as one PDF document. This document should not exceed 3 pages.

We value diversity and strive to ensure that our recruitment processes are equitable, inclusive, and barrier-free. If you require an alternative pathway to view the Position Description or to submit an application, please reach out to employment@newcastle.edu.au.

We also seek to provide a fair chance to all applicants by providing reasonable adjustments where required during the assessment and interview phases of the recruitment process.

Contact Us

For specific position enquiries, please contact Bernadette McTeare, Senior Manager, Campaigns on (02) 4921 6677 or via email at bernadette.mcteare@newcastle.edu.au. Bernadette will be available to respond to enquiries from Monday 14 October.

Having technical difficulties? Please reach out to us: employment@newcastle.edu.au Please note, we do not accept email applications.

Closing date: Sunday 20 October 2024 at 11.59pm AEDT

We are excited to be Looking Ahead with you

We provide opportunities for all people regardless of their background and experience, and this philosophy is reflected across all that we do. 

The University of Newcastle is an equal opportunity employer committed to equity, diversity, and social inclusion. Women and Aboriginal and Torres Strait Islander candidates are particularly encouraged to apply.  

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