- Shape and define a brand-new role within the University
- Play a critical role in helping prospective students through the student journey
- Gain exposure to advanced marketing automation tools and CRM system
At the University of Newcastle, we are committed to providing an exceptional student experience for our students. As part of our growth and dedication to enhancing the student experience, we are excited to introduce a new role within our Future Students, Communications and Engagement team.
Be challenged and imagine with us
We are seeking a dynamic and innovative Campaigns Specialist (Direct Communications) to join our team. This brand-new role is designed to streamline direct communications with prospective students from lead through to enrolment. The successful candidate will work closely with our campaign specialists, marketing automation team, conversion team, and content team to develop and implement strategies that optimize our communication efforts and support the University’s domestic and international student enrolment targets.
Your responsibilities will include:
- Providing strategic advice to senior stakeholders on leveraging integrated, targeted and tailored direct communication campaigns
- Offering specialist advice on engaging and nurturing prospective students
- Creating integrated communication plans
- Establishing a data acquisition plan to capture leads and gather relevant information
- Campaign development and implementation
- Benchmarking, reporting and continuous improvement
This continuing position is full time at a HEW 7 Higher Education Level located at Callaghan Campus.
About our University
The University of Newcastle stands as a global leader distinguished by a commitment to equity and excellence. Our vision is to be a world-leading University for our regions and creating a better future for our regions and the globe. Underpinned by this vision and our values of excellence, equity, engagement and sustainability, the University of Newcastle’s Looking Ahead Strategic Plan 2020-2025 outlines the University’s commitment to delivering an exceptional student experience and serving our communities.
For more information click here – Our Uni.
About the Unit
Future Students, Communications and Engagement (FSCE) leads domestic student recruitment and marketing strategies and international recruitment marketing, drives engagement and storytelling to build the University’s brand and manage its reputation, and helps nurture a sense of pride amongst the University’s community. Working in partnership with Colleges and Divisions, FSCE participates in key decision making and priority setting related to program development, domestic and international student recruitment, high school outreach, and campaign develop.
What we offer
In addition to working for a university that is breaking boundaries, discovering new ways of thinking and cementing a place as a global leader, we offer a range of benefits to our employees to ensure you balance your commitments, stay healthy and work effectively.
These include:
- The remuneration for this position is pro-rated from $99,655 - $112,112 p.a. + superannuation and is commensurate with skills and experience
- Flexible working arrangements (in line with the University’s Flexible Work Policy
- 17% super and salary packaging
- Additional University Holiday days, generous personal leave and parental leave, annual leave loading and additional purchased leave scheme
- Discounts in private health insurance, gym memberships, software, travel and more
- Wellbeing programs
Your next steps
Please visit here for a guide on how to apply for a role.
If viewing this on a job board other than the University's please click ‘Apply’ to reach the University's website, where a copy of the Position Description can be accessed. Please download a copy before commencing your application.
Your application must include:
- Your resume
- A cover letter outlining your motivation to apply for this opportunity
- A statement addressing the Essential Criteria listed below
- A degree with a least four year’s subsequent relevant experience; or extensive experience and specialist expertise in lead nurture, email marketing or direct communications; or an equivalent combination of relevant experience and/or education/training.
- Demonstrated experience developing and implementing direct communication campaigns across various mediums; applying data insights, student journey mapping, segmentation, and benchmarking to inform campaigns.
- Working knowledge of how to use digital marketing metrics, data analytics, monitoring suites and dashboards to inform campaign development and optimisation.
- Outstanding communication and interpersonal skills including the capacity to build relationships and an inter-disciplinary way of working with a wide range of internal and external stakeholders to ensure objectives are achieved.
- Excellent verbal and written communication skills, including the ability to present project plans, reports, and findings to stakeholders.
- Demonstrated high-level organisational and time management skills, including the ability to manage competing deadlines, priorities and stakeholder demands
To ensure that your application receives full consideration, it's important to structure and address the selection criteria outlined in the application process. This helps us better understand your experience and suitability for the role. We appreciate your attention to this matter and look forward to reviewing your application.
Please upload your Cover Letter and response to the requested Criteria as one PDF document.
Your Cover Letter and Response to the Essential Criteria should not exceed 4 pages (approximately 2,000 words).
For specific position enquiries, please contact Bernadette McTeare, Senior Manager, Campaigns on (02) 49216677 or via email Bernadette.McTeare@newcastle.edu.au
Having Difficulties? Please reach out to us: employment@newcastle.edu.au
Closing date: Sunday 25 August 2024 at 11.59pm AEST
We are excited to be Looking Ahead with you
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