Lifecycle Marketing Manager

Bring your ‘you’ to TPG Telecom, and help us build meaningful relationships and support vibrant, connected communities. We’re better and bolder together.

TPG Telecom started with a belief that we can make things better for Australians. We believe in the power of meaningful relationships to support vibrant, connected communities where everyone belongs. It’s our why; our reason to exist. Now, we’re proud to be one of Australia’s leading mobile and internet providers. We’re not just redefining telco, we’re changing its course. And you play a role in that. A big one. The opportunities are plenty for those who are ready to accept the challenge.

Could that be you?

Your opportunity:

As the Lifecycle Marketing Manager, you will lead the Lifecycle Marketing Strategy across the entire customer journey, from onboarding to retention. You will also spearhead the transformation agenda across our marketing automation stack. Develop and execute data-driven strategies to optimise customer engagement, retention, and revenue growth. Your strong understanding of customer behaviour, ability to analyse data, effective communication skills, and robust partner and project management skills will be crucial. Additionally, your solid experience in driving marketing capability enhancements and transformation programs will be essential.

You’ll make an impact by:

• Leading the development of the overarching CLM strategy and annual lifecycle marketing plan.
• Developing best-in-class customer lifecycle strategies to protect, retain, and grow the customer base and maximize customer lifetime value.
• Using data analysis to identify key trends and insights to drive decision-making in the development of customer lifecycle strategies.
• Identifying, building, and executing complex customer journeys and targeted marketing campaigns to drive customer engagement, retention, and incremental sales.
• Leading data-science partners and leveraging advanced decision science skills and CRM experience to deliver effective 1:1 campaigns with our customers.
• Continuously measuring, monitoring, analyzing, and reporting on key performance indicators.
• Leading the transformation of marketing automation capabilities.
• Building and owning the transformational roadmap to align and enhance customer engagement.
• Leading the implementation of new marketing automation capabilities, including the migration of existing “always on” campaigns.
• Gaining a deep understanding of the mobile base to identify cohorts of customers who are more likely to disconnect or purchase additional services, designing treatments and offers to meet commercial outcomes while delivering great customer experiences.
• Developing business cases to seek commercial approval of offers required to meet customer expectations and achieve commercial targets.

What you’ll bring:

• Significant experience in data-driven marketing, customer lifecycle management. preferably in the telecommunications, financial, or membership-based industries.
• Exceptional communication, influencing, persuasion, presentation and interpersonal skills
• Strong independent and collaborative problem solver, a lateral thinker capable of translating creative thoughts to impactful executions.
• Advanced knowledge and experience using data to enable marketing automation platforms such as Braze, Salesforce, Adobe Marketing Cloud, Marketo or Pega.
• Experience working in an Agile approach and using Jira and Confluence are a plus.
• Data-mining skills, with experience using SQL, R, or similar tools are a bonus.
• Strong ability to work independently at pace, managing multiple projects at once
• Demonstratable ability to deliver commercial outcomes from ideation to execution, including business case
• Significant experience leading and delivering personalisation and customisation of marketing messages

What's in it for you?

• Flexible hybrid way of working (from home and office)
• ‘Stay Connected Mobile’ – Access to a free mobile plan
• ‘Stay Connected NBN’ – Access to a free NBN 100 plan
• ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year
• Access to TPG Learning Hub platform and internal development opportunities
• Access to Corporate Partner Discounts

Come join us and build a better future. Apply today.

We’re a 2024 Circle Back Initiative Employer – we commit to responding to every applicant.

Don’t meet every single requirement? That’s OK! At TPG Telecom, we’re all about creating an accessible workplace where everybody feels safe to bring their authentic self to work - regardless of background. If you think this role is a great fit for you but some of the qualifications don’t align with your experience, we still encourage you to apply - you might just be the perfect candidate for a similar role with us! Learn more about life at TPG Telecom here.

TPG Telecom also acknowledges the Gadigal People of the Eora Nation as the Traditional Custodians of lands and waterways where this office can be found in Barangaroo.

Our Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. TPG Telecom is not responsible for any fees related to unsolicited resumes.

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