Senior Brand Manager

This is a role built for impact - offering purpose, ownership, and flexibility to work across 3 to 4 days.

Let’s start with the story:

Toby’s Estate was recently voted as the home of the No.1 Coffee Shop in the World, but the story of Toby's Estate began in 1997, in the grungy streets of Woolloomooloo, armed with Mum’s garage, a beat-up coffee roaster and passion on tap, we set out on a wild adventure of business and coffee discovery. Not concerned with the frills of it all, but just that we were consistently consistent in roasting the tastiest coffee we could and treating all the people in our world like family. Fast forward 27 years we’re an energetic team and merry band of misfits united by a common passion for doing amazing things, and at the forefront of pushing the limits of premium specialty coffee. At Toby’s Estate, we’re more than cafés- we’re speciality coffee. Our business spans wholesale, Toby’s-owned cafés, retail, and a growing global footprint. Our cafés have earned global recognition- and in this role, you’ll have the chance to leverage that brand equity as you shape how we show up in both local and international markets.

How will you make your mark:

This isn’t a brand maintenance role - it’s a call to shape the future. As Senior Brand Manager, you’ll lead our retail marketing program while steering our story as we expand into new international markets.

You’ll define how the brand shows up across retail and help us develop into a stronger international brand, guiding campaigns, storytelling, and partnerships while driving visibility, performance, and connection in every market we touch.

What you’ll own

• Rolling out the FY24/25 retail marketing calendar
• Leading the new market launches- from strategy to in-market support
• Elevating brand expression across NPD, packaging, and content
• Applying a commercial lens to everything you do - brand activity with impact
• Leading and motivating a small, high-performing team

Who you’ll collaborate with:

This role reports into the GM of Toby’s Estate, with a dotted line to the GM Marketing, giving you brand responsibility at the business-unit level with strategic backing from the wider marketing network across digital, innovation, and design. Expect to build strong partnerships across:

• Retail and grocery teams to ensure delivery in-store and on shelf
• Creative, digital, and media agencies to drive integrated campaigns
• International licensees and local teams to balance brand consistency and local flavour
• Cross-functional teams across sales, ops, and content to make things happen

What you’ll bring to the table:

You’re a brand marketer with range- big-picture thinking, sharp execution, and the ability to influence across all levels. You’re energised by pace, you thrive in ambiguity, and you know how to turn strategy into standout work.

• 5+ years in brand management (FMCG, food, beverage, or retail)
• Proven experience leading campaigns, NPD, and cross-functional delivery
• Hands-on confidence with ATL, BTL, and digital, including agency leadership
• Strong communication, commercial acumen, and stakeholder alignment
• A collaborative mindset and structured leadership style
• Experience supporting or launching international markets (ideal, but not essential)

This isn’t just another brand role. It’s a rare chance to take a brand with character and scale it with purpose. Ready to shape the future of Toby’s Estate? Apply today. 

Note: Screening for this role will commence from 22nd April due to the easter break. No agencies please - the Internal recruitment team are handling this vacancy.