Brand Manager

STS is partnering with Entain, to bring a brand-new product to New Zealand and we need an energetic Brand Manager to join their team. Entain's fresh and innovative new Brand will redefine the sports entertainment experience in New Zealand, so bring your marketing expertise, passion for sports, and creativity to help them kick goals. 

Key Responsibilities

• Partnerships and Sponsorships: Collaborate with leading sports teams and events, managing partnerships to maximise brand exposure and engagement
• Campaign Execution: Lead innovative marketing campaigns across digital platforms to captivate our target audience and enhance our brand presence
• Creative Collaboration: Work closely with content creators and agencies to produce compelling and on-brand content that resonates with our audience

About the Role

As a Brand Manager with Entain, you will play a pivotal role in establishing and growing a new brand in New Zealand, one that is changing the face of sports entertainment in New Zealand. This is an opportunity to innovate and think outside the box, leveraging your marketing acumen to build a brand that’s bold, engaging, and resonates with a new generation of sports entertainment enthusiasts.

You will be responsible for executing partnerships and sponsorships with major events and influencers, crafting compelling digital marketing campaigns, and working with creative teams to develop engaging content. Your efforts will directly impact the growth and evolution of sports entertainment, helping to carve out its place in a competitive market.

What You’ll Do

• Execute Partnerships and Sponsorships: Manage and coordinate all aspects of Entain's brand’s partnerships with top events and sports personalities, ensuring seamless integration and alignment
• Content Creation and Collaboration: Develop and oversee the creation of engaging content for digital channels, working closely with internal teams and external agencies
• Manage Marketing Campaigns: Lead the execution of innovative marketing campaigns across social and digital platforms, targeting the 18-35-year-old demographic
• Budget Oversight: Track and manage marketing budgets, ensuring all campaigns are cost-effective and within financial parameters
• Monitor Industry Trends: Stay ahead of the curve by keeping up with industry trends, competitor activities, and emerging technologies to keep our brand fresh and relevant
• Performance Analysis: Regularly analyse and report on the effectiveness of campaigns, partnerships, and promotions to optimise future strategies

Who You Are

You are a marketing professional with a strong understanding of digital marketing, social media, and content strategy. You thrive in a dynamic, fast-paced environment and have a knack for understanding what makes younger audiences tick. Your project management skills are top-notch, and you’re adept at juggling multiple campaigns without missing a beat. You bring a customer-centric mindset, always thinking about how to engage and delight our users.

Why Join Entain?

Entain is revolutionising sports entertainment while offering a flexible work environment, a culture that values inclusivity and innovation, and opportunities for professional growth. As part of the team, you’ll be at the forefront of transforming our industry in New Zealand, creating unique experiences for Entain's customers.

Apply today and help us create unforgettable moments with Entain! Game On!