Digital Marketing Manager

As a Digital & CRM Marketing Manager, you will lead our digital marketing efforts to enhance brand awareness, drive traffic, and increase customer engagement.

You will develop and execute digital strategies across various channels, including SEO/SEM, email, social media, and display advertising. Collaborating with cross-functional teams, you'll oversee the creation of compelling content and manage digital campaigns to achieve measurable goals.

Here at Schnitz, we are one big family, passionate about spreading happiness with authentic hand-crafted schnitzel.

From our stores to our support office and our franchisees, we live and breathe our values of quality, compassion, integrity, and family. And it’s our love for making people happy that brings us all together and makes our dedicated, passionate family business thrive.

At Schnitz, service is at the core of everything we do. We achieve together, embrace diversity and work hard to get it right. And with restaurants across the country, it’s clear that we’re onto something special.

Reporting to General Manger of Marketing and Innovation the Digital & CRM Marketing Manager is responsible for collaborating with cross-functional teams, you'll oversee the creation of compelling content and manage digital campaigns to achieve measurable goals.

The purpose of this role is to develop, implement, and oversee digital strategies that effectively promote a company's products or services, enhance brand awareness, and drive customer engagement and acquisition. 

Your key responsibilities will include, but are not limited to:

The Role Recipe:

• Develop initiatives to drive a more seamless experience across our website, app, delivery partners and stores.
• Lead and manage a team of digital marketing professionals internal & external.
• Development and execution of performance marketing strategies across various digital channels, including PPC, SEO, display advertising, paid social advertising and have experience managing agency relationships.
• Delivery of quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
• Identifying channels for new opportunities, including programmatic advertising, affiliate marketing, and partnerships.
• Monitoring and analysis of the performance of marketing campaigns, providing actionable insights and recommendations for optimization.
• Management and optimization of budgets for performance marketing campaigns to maximize ROI and achieve business objectives and use of relevant theories on attribution modelling.
• Conduct A/B testing to improve campaign performance and identify the most effective marketing tactics.

Key Ingredients:

• 5 or more years hands on experience with SEM, paid advertising (Google Ads, Meta Ads)
• Campaign analytical skills across Google Analytics
• Competition analysis and campaign troubleshooting abilities
• A working knowledge of PPC strategies
• Prior experience managing client relationships and accounts
• Ability to thrive in a fast-paced environment
• Experience in building and executing complex journeys that encompass multiple channels and varying levels of personalization (experience with liquid is a bonus)
• Ability to identify critical customer episodes and journeys and define target state customer communications to eliminate pain points.
• You have solid training and hands on experience w market leading martech platforms 

Our commitment to you:

• Flexible work arrangements and a fantastic work culture built on a foundation of quality, compassion, integrity and family;
• Work as part of a dynamic and innovative team in a multi-faceted and challenging role in a fun and modern office space
• Excellent office location with benefits such as team lunches, anniversary celebrations, annual conference and staff discount
• Opportunities for continued career growth and development.

Apply now to join the Schnitz family and make our passion yours!

Schnitz is committed to fostering an inclusive and respectful workplace environment. We hire great people from a wide variety of backgrounds - not just because it is the right thing to do, but because it makes our organisation stronger. We encourage applications from Aboriginal and Torres Strait Islander people and other people of colour, people from culturally diverse backgrounds, LGBTQIA+ people and those with a disability.