Marketing & Communications LeadHybrid

Term: Full time fixed term - 10 month contract

Hybrid: 1 - 2 days in the Melbourne CBD office for the purpose of team collaboration, team building and face to face meetings

Why work with us?

Firstly, the perks are pretty amazing! We offer real flexibility (including remote work), ongoing learning and development including FREE Future Skills courses, AND an incredible environment to work in, both online and in the office!

But that's not all… There's a heck of a lot more perks that are going to blow your mind! Just ask!

Who is RMIT Online?

A subsidiary of RMIT University, RMIT Online provides world-class digital learning experiences leaning into the future of work. We are a passionate and nimble team dedicated to creating a ‘community of lifelong learners, successfully navigating the world of work.’

Teaming up with industry thought leaders and experts, we strive to deliver the best in structured, flexible online education using the latest digital tools and technologies. And we have fun along the way.

Sounds Great! Tell Me About the Role

Due to a wonderful team member embarking on a journey into motherhood, a 10-month parental leave contract is on offer as the Marketing & Communications Lead.

You'll be responsible for overseeing a wide range of initiatives - from public relations and content development to social media management and event coordination. Your key duties will include crafting and executing strategic PR campaigns, managing agency relationships and securing media coverage to elevate the company's profile. You'll also develop the content strategy for our digital channels and marketing materials, ensuring a consistent brand voice that resonates with our target audience.

Additionally, you'll handle the day-to-day social media presence, including content curation and performance tracking. Event and sponsorship organisation will also fall under your purview, as you'll manage the strategy, planning, logistics and promotion for key portfolio events.

Your main responsibilities will include:

• Social Media Strategy: Develop and implement social media strategies to drive growth and engagement, including community management and editorial control of social channels.
• Campaign Leadership: Manage stakeholder relationships across the business to instigate and lead growth and community-building campaigns.
• Analytics & Reporting: Track, measure, and report on social media, events, and media activities. Monitor online engagement and evaluate competitor activity and trends.
• Event Management: Oversee key portfolio-led initiatives, including developing event calendars, managing budgets, coordinating logistics, and briefing senior stakeholders.
• Project Management: Work closely with the Head of Brand and Communications to oversee all marketing initiatives, ensuring alignment with strategic growth objectives.
• Media Campaigns: Lead on media campaigns, developing story ideas, briefing stakeholders, and preparing interview responses.
• B2B Communication: Serve as the primary checkpoint for B2B communication, managing email journeys, website content, articles, media stories, events, videos, and presentations.
• Toolkit Development: Maintain and update B2B marketing and sales toolkits with relevant data points and information.

What We’re Looking For

To excel in this role, you’ll need to demonstrate strong martech capabilities, preferably with familiarity with social tools like Loomly. Excellent written and verbal communication skills with a creative flair are essential. You must be extremely organized with high attention to detail, ensuring that every aspect of our marketing efforts is meticulously planned and executed.

Strong stakeholder engagement skills are crucial, as you’ll be engaging with senior and high-profile executives for media and event briefings. Additionally, understanding campaign analytics and showing a willingness to learn reporting systems and tools will be key to your success. Excellent time management skills with the ability to multitask in a fast-paced environment are a must.

Lastly, you should have the ability to lead, collaborate, and mentor colleagues, fostering a supportive and productive team environment.

Let's Talk About You

Are you a creative marketer who can drive growth and engagement through compelling strategies? As our Marketing & Communications Lead, you'll manage content, social media, events, and communication for RMIT Online. Leverage your agency or in-house experience to grow into a team leadership role with 1-2 direct reports.

You'll join a small, connected team with a warm, inclusive culture. Be the 2IC to the Head of Brand and Communications, playing a pivotal role in our marketing strategy and execution.

To excel, you'll need strong martech capabilities, preferably with experience using social tools like Loomly. Excellent written and verbal communication skills with a creative flair are essential. You must be extremely organized with high attention to detail.

Strong stakeholder engagement skills are crucial, as you'll work with senior executives. Understanding campaign analytics and reporting systems will be key. Excellent time management and multitasking abilities are a must. You should also have the ability to lead, collaborate, and mentor colleagues.

Tell Me About the Team and a Typical Work Week

Our team thrives on collaboration, adaptability, and a healthy dose of humour. Here’s what a typical week might look like:

• Monday: Start with a team check-in to plan the week’s activities, including social media activity, blog/website content and community management. Think of it as our strategy huddle, minus the pom-poms.
• Tuesday & Thursday: Optional in-office days for face-to-face meetings and team-building activities. This is when the best reality TV gossip gets shared, and spontaneous fun happens—attendance isn’t mandatory, so feel free to work from home in your PJs if you prefer.
• Wednesday: Every fortnight, join the PR check-in with our agency to track media campaigns. It's like our bi-weekly tea party, but with fewer crumpets and more metrics.
• Throughout the Week: Engage in tasks such as connecting with external stakeholders for events and sponsorships, coordinating with the CRM team on email comms, and liaising with our creative agency on a new video. Be prepared for a bit of chaos—one minute you might be planning an event, and the next, responding to an urgent media opportunity. Flexibility and quick thinking are key—think of it as professional yoga for your brain.

Our team love hot chips, celebrating birthdays with giant cakes, and karaoke sessions. Anyone who can discuss reality shows with enthusiasm will fit right in. We're a fun-loving, hard-working, cake-eating, karaoke-singing bunch.

Adaptability and strong interpersonal skills are key, as the role involves frequent interaction with various stakeholders. If you’re ready for a fast-paced environment with a side of laughter, this is the place for you.

Ticking Your Boxes? Here's How to Apply!

We’re looking for a detail-oriented individual who pays attention to the little things. To apply, send us your resume and a brief cover letter (not written by ChatGPT) telling us about:

• How you’ve created value in your previous roles and left your mark.
• Your experience in developing and implementing marketing and communication strategies.
• What's your favourite go-to snack!

Join us in shaping the future of online education at RMIT Online. We can’t wait to hear from you!