Job no: 3209
Category: Consumer And Market Knowledge, Onsite
A P&G Community Manager will be responsible for:
- Lead internal and external agencies on social media and influencer marketing strategy, execution and content creation
- Encourage collaboration between outside agencies and troubleshoot diplomatically when needed
- Monitor and engage with pop culture trends and social media/digital industry trends across all categories to build relevant and interesting content
- Research trends outside of the industry and apply that knowledge to the holistic digital strategy for the brand
- Manage social and influencer marketing strategy across platforms including Instagram and TikTok
- Utilize analytical skills to decipher data and recommend actionable next steps
- Engage team members and other stakeholders from across the organization to maximize opportunities to leverage social media to support brand initiative
Must haves:
- 3 to 5 years of digital and social media experience
- At least 3 years of experience managing social media and influencer campaigns for consumer brands across multiple social platforms
- Previous experience managing SEM, SEO, paid search and organic search and ability to drive search strategy
- Solid project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time timelines and within budget parameters
- A positive/can-do attitude and comfortable with ambiguity in a fast-paced environment
- Previous experience with content management systems and social analytics tools
- Proven experience and results in digital and social media programs from strategy development through to execution across platforms
- Proven affinity to the social space
- Collaborative and proactive leadership style for working with external agencies and internal teams
- Excellent written, verbal and multimedia communications skills especially in the social space
- Ability to thrive under pressure and keep the teams positively motivated
- Experience in the Health Care industry is of interest due to the regulatory requirements
P&G’s freelancer opportunities are for project-based or other short-term engagements that require specialized skills. Successful candidates for freelancer opportunities will not be considered employees of The Procter & Gamble Company or any of its subsidiaries nor will candidates be eligible for employment benefits. Candidates looking for regular full-time employment opportunities should begin their search here: pgcareers.com.
- Published on 10 Jun 2024, 1:41 PM