General Manager Marketing

• Competitive salary, offering between $180,000.00 to $200,000.00 per annum
• Unique products and services with a global reputation and footprint
• Permanent role with flexible working options

 ABOUT US

Welcome to The Perth Mint, where golden career opportunities await. 

The Perth Mint is an iconic Western Australian organisation operating on a truly global scale. Situated in East Perth for 124 years, The Perth Mint is a premier tourist destination, an award-winning exporter, and a key supplier of precious metals to markets throughout the world. 

There’s no organisation quite like it, with a variety of roles available, from engineers and chemists to artists and technicians. 

Foster your fascination and pride in our work. Get inspired every day by the world-class precious metal products we work together to refine, design, produce and then distribute all over the globe. Connect to the rich history of our industry in a workplace firmly rooted in the present — as leaders in sustainability and inclusion.

 At The Perth Mint, you’ll be supported in a diverse team where differences are celebrated and your well-being matters — striking the right work-life balance with compassionate team benefits. And if your career goals change, you’ll be empowered to change roles with training and internal mobility.

Your role as a General Manager Marketing will include :

• Leadership: Lead a team of direct reports, providing guidance and support for their development and performance. Effectively lead and guide these direct reports to ensure their teams are well managed, held accountable in meeting the departmental goals
• Strategy and Planning: Work closely with the Senior Leadership Team and other key stakeholders to develop and oversee execution of the quarterly marketing program of work across consumer, business, digital, events and content. Proactively seek new opportunities to develop relationships across the business by creating value adding and revenue generating products.
• Strategic Marketing Programs: Develop key marketing strategies and promotional programs to elevate Gold Corporation’s brand reputation and drive sales across Refinery, Treasury, Depository, Minted Products and Shop/Exhibition. Work closely with the Executive and Senior Leadership teams to develop viable cross selling initiatives aimed at driving revenue.
• Brand Ownership: Develop brand strategy aimed at strengthening Gold Corporation’s brand and position across all key markets. Create and drive marketing initiatives that strategically align and identify with the brand.
• Stakeholder Engagement: Develop and foster positive relationships and partnerships with key internal and external stakeholders.
• Customer Analysis and Reporting: Oversee the analysis and reporting of customer behaviour, metrics and insights across website, app and owned channels (email, socials). Use this data to create effective marketing strategies to meet the marketing and customer experience strategies.
• Website Content and UX: Ensure website content is effectively managed including the planning of content and user experience to drive engagement and sales.
• Budget Management: Develop and manage the marketing budget in partnership with Finance and stakeholders to ensure effective spend management on people resources and marketing projects (including agency spend). 

Experience :

• Bachelor’s Degree in Marketing or related field.
• Extensive experience in a marketing based strategic leadership role.
• International marketing experience is extremely desirable 

Our benefits: 

• Flexible work including purchased leave, leave at half pay and access to pro-rata long service leave
• Paid and unpaid parental leave
• Training and development
• Competitive salaries and employee discounts
• Charity and volunteer initiatives
• Income protection after an accident or illness
• Health and wellness programs, including an Employee Assistance Program
• Salary sacrifice – superannuation contributions

So go on, make your mark. If you are excited by this role and want to join the team at the iconic Perth Mint, apply today. Part-time and flexible arrangements will be considered on an individual basis. 

Applications close on 30 October 2024. The Perth Mint reserves the right to close applications prior to this date. 

Candidates must have the right to work in Australia and pass our national security check.

Our Commitment to Inclusion:

Inclusion is at the core of what we do. We are committed to equality and celebrate the diversity of race, gender, age, sexual orientation, religion, ethnicity, and all characteristics that make us unique as individuals.

We encourage applications from a range of candidates, including, Aboriginal and Torres Strait Islander people, people with disability, people of all gender identities, youth, seniors, the LGBTQI+ community and people from culturally and linguistically diverse backgrounds.

Applicants with a disability who require adjustments in the recruitment process, are welcome to contact recruitment@perthmint.com.

To learn more about our diversity and inclusion initiatives please visit our website.