Who we are:
We are a leading operator in Australia and New Zealand’s fast-growing Out Of Home advertising industry and our purpose is to make public spaces better! As an ASX listed company with 800+ team members, we create deep engagement between people and brands through Unmissable location-based media solutions that inform, entertain, and inspire. Our network is unparalleled, with a diverse portfolio of 37,000 classic and digital signs across roadside, retail, airport, and place-based media offerings in CBD office towers and universities.
Join Us:
Join an organisation united by drive, creativity, innovation, and community. We show up and we are all here to be bold, to be brave, and to push the boundaries in Out Of Home advertising. United by our commitment to imagination, you will have the opportunity to collaborate with diverse, talented, and dedicated colleagues across Australia and New Zealand who are all passionate about raising the bar each and every day. Realise your potential and make an impact with us.
Role Overview:
This cross-functional position bridges market insights, client requirements, and business objectives to help shape a comprehensive, cross-format network optimization strategy. This strategy will guide contract acquisition and retention, digital advancements, and overall network utilization. Success in this role requires a combination of strong data analysis skills and strategic thinking to assess both new and existing contract opportunities and continuously evolve our network strategy in the rapidly changing media landscape.
This role requires a strong balance of analytical acumen, market awareness, and strategic insight to help drive the future direction of the network strategy.
Key Responsibilities:
Comprehensive Network Strategy: Collaborate with the Network Strategy Group Director to develop, refine, and implement a robust cross-format network strategy. This strategy will reshape how we assess, acquire, retain, and grow commercial contracts, ensuring alignment with a clear network plan. You will prioritise contracts based on strategic importance and provide insights on bid strategies.
Tailored Network Plans: Partner with Network Directors and the Product/R&G team to create tailored network plans for each product. These plans will address market needs, align with industry audience measurement standards, maximise network utilisation, and support the overall network strategy.
Digital Evolution: Work closely with Commercial and Product/Sales teams to design a digital investment strategy that enhances network composition, adapts to shifting market demands, and delivers maximum value.
Bid and Tender Support: Assist the Bid Director and Network Strategy Group Director in shaping the tender strategy across the portfolio to ensure alignment with the broader network goals.
Asset Planning and Pricing for Bids: In partnership with Pricing Strategy and Product/R&G teams, design asset plans for bids informed by industry audience data (MOVE). These plans will aim to meet client objectives, capture the highest market value, and maximize business returns.
Market Insight: Stay attuned to media trends, market data, and industry developments to ensure a forward-thinking and adaptable approach to the network strategy.
In order to be successful:
- 7+ years of experience in commercial strategy or related roles. Media or Out of Home experience highly desired
- Bachelor’s degree
- This role requires a strong balance of analytical acumen, market awareness, and strategic insight to help drive the future direction of the network strategy
Benefits:
- You flex – We are all different and we recognise that. You can flex how and when you need and have the opportunity to work in a flexible capacity in an environment where you can bring your best self.
- Best You - We strongly encourage our people to be their best selves and we have internal and external training plus structured and defined career paths, NGEN memberships, peer mentoring, team shadow opportunities.
- Your leave, your way - purchase additional annual leave, inclusive paid parental leave policy that supports all parents and carers, paid wellbeing day, paid community service and volunteering leave days, swap a public holiday for a day of significance
- Support You – We have partnered with wellbeing market leader, Sonder, which provides our people and their immediate family, free human-centric wellbeing, and care support 24/7. We also provide discounted gym memberships, clothing apparel, and discounted online wellbeing retailers.
- Celebrate You - Active Reward and Recognition Program for peer-to-peer kudos!
oOh! actively seeks to include and values the unique talents, perspectives, experiences, and contributions of all people, and is committed to equality, diversity, and inclusion. We are committed to providing a work environment in which everyone is included and treated fairly and with respect. We celebrate our uniqueness and know that our strength lies in our different backgrounds, ideas, and perspectives. As an equal opportunity employer, we strongly encourage applications from all peoples, all cultures, and all gender identities from Australia and New Zealand.
oOh! is committed to employing team members who align with our Values and who meet the requirements of the role. As part of the recruitment process, there are a number of checks that may be conducted to demonstrate your suitability for a role including police / criminal background checks, medical, drug, and alcohol testing, due diligence checks, right-to-work checks, and/or reference check.