Marketing Manager (Social, Content & Creative)

Why OneDigital?

Are you interested in joining the team at Wesfarmers OneDigital?

Good call. We’re an exciting digital enterprise with big ideas, supporting some of Australia’s most trusted and iconic brands. We’re well on our way towards bringing the best of digital and data possibilities together to create more personalised shopping experiences for customers across our retail brands.

Working in a collaborative team with a diverse and deep set of skills and experience, you will learn, collaborate, and co-create to achieve great things.

• You’ll have ownership of your role, which will allow you to find the right balance between stretch and sustainability, work, and life.
• Culture of comradery and collaboration - OneTeam
• Plus, all the tools and learning you need, the tone is set for you to shine and succeed.  
• We know that diversity fosters greater innovation and better customer connection, so we strive to create a team where everyone feels like they belong. We support diversity, inclusion and we are a gender-neutral organisation. We celebrate individuals at their core, so they shine to their best.

Your Role

The Marketing Manager – Social, Content & Creative plays a key role in building the OnePass brand, driving engagement, and growing our paid and free member base through compelling social media, content, and creative execution. Working within the Brand & Acquisition team, this role leads our always-on social and content strategy, manages the day-to-day of organic social channels, and partners closely with internal teams and external agencies to bring the OnePass brand to life across digital touchpoints.

What you’ll be doing

Social Media Strategy & Management 

• Lead the development and execution of OnePass’s organic social media strategy across platforms (e.g. Facebook, Instagram, TikTok and YouTube).
• Collaborate closely with Paid Media Team on the strategy and execution of paid social platforms, monitoring results and optimising with creative changes.
• Manage the social media content calendar, ensuring alignment with campaign priorities, seasonal moments, and key member program messages (including new feature releases).
• Coordinate community management, social listening and support engagement across channels in collaboration with internal teams or agencies.

Content & Creative Development 

• Own the content strategy and calendar across OnePass channels, ensuring a consistent brand voice and customer-first messaging.
• Brief and manage the creation of video, social, and short-form content—working with creative or ad platform tools, external designers, videographers or copywriters.
• Collaborate with the lifecycle team, performance, product/web and customer care to align messaging across acquisition, engagement, and retention channels and distribute assets across all channels.
• Support campaign rollouts and ensure creative is optimised for each platform.

Performance Reporting & Optimisation 

• Set up and maintain reporting frameworks to track and evaluate the performance of social, content, and creative activity.
• Analyse results against KPIs (engagement, traffic, conversion, acquisition, retention) and recommend data-informed optimisations.

What you'll bring to the table

• 5+ years' experience in marketing, with a focus on social media, content, or brand communications. 
• Strong understanding of digital platforms, trends, and performance metrics across paid and organic social. 
• Proven experience managing content production from concept to delivery—ideally across video, short-form, and performance assets. 
• Skilled at working with agencies, internal creative teams, and cross-functional stakeholders. 
• Excellent written and verbal communication skills, with a sharp eye for detail and brand consistency. 
• Comfortable working in a fast-paced, test-and-learn environment with shifting priorities. 
• Experience in membership, loyalty, or retail brands is a plus. 

Join The Team

We’re continuing to bring the best talent and skills under one roof, working together and across disciplines to build amazing experiences for our customers. We continuously feed off each other’s insights, talents and capabilities, because we are a business that thrives on open collaboration and a shared vision of positive, fun and rewarding experiences.

Team Benefits – just to name a few!

To support you at work, what you value in life and in the community, our team member benefits include:

• Convenient city location
• Stocked kitchen with fruit and breakfast items
• Modern and spacious end of trip facilities
• Access to the latest technologies
• An annual budget to support your choice of learning
• Extended parental leave (16 weeks for primary carers), and paid volunteer days
• Flexible working – we balance working together with working flexibly
• People-focussed culture that celebrates achievements big and small
• OnePass subscription and Team Member discount card.

Next steps

If this sounds like your next career move, then click on the ‘Apply’ button now! Please note that we may commence interviewing candidates prior to the application closing date.