Senior Digital Designer (Fixed Term Contract)

Are you interested in joining the dream team at Wesfarmers OneDigital?

Good call. We’re an exciting new digital enterprise with big ideas, supporting some of Australia’s most trusted and iconic brands focussed on making lives better for people all around Australia. We’re well on our way towards bringing the best of digital and data possibilities together to create more personalised shopping experiences for customers across our retail brands.

We’re continuing to bring the best talent and skills under one roof, working together and across disciplines to build amazing experiences for our customers. We continuously feed off each other’s insights, talents and capabilities, because we are a business that thrives on open collaboration and a shared vision of positive, fun and rewarding experiences.

The Customer Experience chapter utilises compelling customer insights and recommendations to design a customer centric product by using strong front-end development skills to create a smooth customer service experience through operational efficiency and continuous improvement. This chapter will incorporate CX research initiatives to ensure the customer voice is represented from inception to release.

What you’ll be doing

In this high-impact role you will be responsible for creating, maintaining, and optimising digital channels, including web design and content that is interesting to prospective and current customers, with a focus on optimising conversion of lead sessions to members, and supporting the transition to a CMS enabled website. Working within the customer experience team in a fast-paced environment, this role ensures the customer journey is end-to-end effortless and uplifting.

• Plan and implement new designs, including graphic user interface elements such as menus, tabs, and landing pages, and updating our design system with the elements
• Implement and manage a content optimisation and test & learn pipeline for continuous improvement
• Translate new designs and briefs (in Figma) into the web development tool (currently Webflow) with the assistance of the Relume library)
• Create relevant meta data on all content for usability across devices
• Utilise automated testing tools (e.g LambdaTest) to validate error-free customer facing changes
• Publish website changes into necessary environments via deployment pipelines (e.g GitHub)
• Manage and update site maps for SEO
• Implement and manage tag and SEO recommendations
• Interpreting technical and business requirements to always deliver intuitive and user-centred solutions and experiences aligned with brand and design system elements
• Translate a campaign brief into digital content that delivers business outcomes
• Demonstrate a sound understanding of customer needs and behaviours, engaging with customer Insights, and site analytics to identify current pain points and areas for optimisation
• Supporting the scoping, assessment, selection and implementation of scalable Content Management System (CMS) for website content
• Supporting the CX team with scopes of work aligned to business objectives
• Supporting marketing to deliver personalisation for content and experiences that support lead conversion
• Advocating and driving consistency across all web and UI touchpoints

What you'll bring to the table

• Excellent interpersonal, analytical, attention to detail, organisational and problem-solving skills
• Energetic and passionate for design with an ability to clearly discuss and explain design options
• Strong user interface design skills across web and apps
• Experience using data and insights to inform best practice content production
• Have advanced skills in industry design software and tools like Figma or Sketch
• Have advanced skills in web development tools like Webflow
• Experience in Web and/or App analytics and data tooling e.g. Amplitude, Google Analytics; TealiumIQ
• Skills in HTML5, CSS, Javascript/jQuery as well as React or Vue extremely desirable but not required
• CMS experience – e.g Squiz; Adobe Experience Manager; or Sitecore CMS
• Understanding of HCD (Human-Centered Design) and A/B testing
• Highly collaborative working style
• Ability to manage timelines and deadlines

Why OneDigital?

Working in a community of industry-leading innovators with a diverse and deep set of skills and experience, you will learn, collaborate, and co-create to achieve great things.

• You’ll have ownership of your role, which will allow you to find the right balance between stretch and sustainability, work, and life.
• Culture of comradery and collaboration - OneTeam
• Plus, all the tools and learning you need, the tone is set for you to shine and succeed.  
• We know that diversity fosters greater innovation and better customer connection, so we strive to create a team where everyone feels like they belong. We support diversity, inclusion and we are a gender-neutral organisation. We celebrate individuals at their core, so they shine to their best.

Team Benefits – just to name a few!

To support you at work, what you value in life and in the community, our team member benefits include:

• Access to the latest technologies
• An annual budget for your learning and development (this includes learning of your choice, certifications and more)
• Extended parental leave (16 weeks for primary carers), and paid volunteer days
• Flexible working – we balance working together with working flexibly
• People-focussed culture that celebrates achievements big and small
• Oh, and did I mention paid subscriptions and discount cards.

Next steps

If this sounds like your next career move, then click on the ‘Apply’ button now! Please note that we may commence interviewing candidates prior to the application closing date.