Marketing Automation Specialist

Are you interested in joining the team at Wesfarmers OneDigital?

Good call. We’re an exciting digital enterprise with big ideas, supporting some of Australia’s most trusted and iconic brands. We’re well on our way towards bringing the best of digital and data possibilities together to create more personalised shopping experiences for customers across our retail brands.

Working in a collaborative team with a diverse and deep set of skills and experience, you will learn, collaborate, and co-create to achieve great things.

• You’ll have ownership of your role, which will allow you to find the right balance between stretch and sustainability, work, and life.
• Culture of comradery and collaboration - OneTeam
• Plus, all the tools and learning you need, the tone is set for you to shine and succeed.  
• We know that diversity fosters greater innovation and better customer connection, so we strive to create a team where everyone feels like they belong. We support diversity, inclusion and we are a gender-neutral organisation. We celebrate individuals at their core, so they shine to their best.

Your Role

Embedded within the Engagement team, the Marketing Automation Specialist will be working in our marketing automation tool, Braze, to implement and optimise omnichannel marketing campaigns to engage and retain OnePass members across email, SMS, app & web. You will be responsible for building tailored campaign journeys and measuring and refining their performance. To track and optimise performance, you’ll work closely with the Data & Analytics teams to build insights and recommendations.

What you’ll be doing

• Build out omnichannel campaigns in our marketing automation tool, focussing especially on lifecycle/trigger-based and trade driving campaigns in response to customer behaviour
• Build, test and deploy highly personalised communications with exceptional attention to detail
• Pro-actively consider how direct marketing channels can drive desired customer behaviour (in-app content; SMS; email; social media targeting etc.)
• Collaborate with martech teams to leverage new data opportunities & capabilities within the platform.
• Act as an internal SME and advocate for marketing automation and our marketing automation platform.
• Collaborate with digital content team for copy, creative and other assets
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Implementation of testing and optimisation strategies using results to provide recommendations and drive continuous improvements.

What you will need

• 2+ years' experience working with marketing automation platforms and building customer communications (Braze experience advantageous) 
• Understanding of customer lifecycle journeys and audience segmentation
• Hunger to test-and-learn & continuously find areas to improve customer engagement 
• Ability to prioritise competing tasks and thrive in a fast-paced environment
• Desire to pro-actively collaborate with multiple stakeholders in a cross-functional team
• Experience in HTML & SQL would be highly regarded
• Knowledge of CDPs and data warehouses would be highly regarded

Equipment & technology used

• Braze, Tealium & Amplitude, Snowflake
• Jira, Miro, Figma, Monday
• Confluence & Slack
• Microsoft Office suite (incl PowerBI)

Join The Team

We’re continuing to bring the best talent and skills under one roof, working together and across disciplines to build amazing experiences for our customers. We continuously feed off each other’s insights, talents and capabilities, because we are a business that thrives on open collaboration and a shared vision of positive, fun and rewarding experiences.

Team Benefits – just to name a few!

To support you at work, what you value in life and in the community, our team member benefits include:

• Convenient city location
• Stocked kitchen with fruit and breakfast items
• Modern and spacious end of trip facilities
• Access to the latest technologies
• An annual budget to support your choice of learning
• Extended parental leave (16 weeks for primary carers), and paid volunteer days
• Flexible working – we balance working together with working flexibly
• People-focussed culture that celebrates achievements big and small
• OnePass subscription and Team Member discount card.

Next steps

If this sounds like your next career move, then click on the ‘Apply’ button now! Please note that we may commence interviewing candidates prior to the application closing date.