Brand/Category Manager 3Hybrid

Title: Brand/Category Manager 3

Location: Boston, MA

Duration: 6 month contract

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

WHAT YOU WILL WORK ON

Elevate our brand presence and drive strategic product initiatives as a Brand/Category Manager. In this multifaceted role, you will be responsible for:

• Shaping the perception of our brand and optimizing product assortments to meet market demands and business objectives
• Developing and implementing comprehensive brand strategies aligned with organizational goals. Define the brand identity, positioning, and messaging to resonate with target audiences.
• Leading product launch initiatives, coordinating with marketing, sales, and operations teams. Develop go-to-market strategies, ensuring successful product introductions and maximizing market impact.
• Conducting market research to understand consumer preferences, industry trends, and competitive landscapes. Utilize insights to inform brand and category decisions.
• Planning and executing promotional campaigns to drive brand awareness and product sales. Collaborate with marketing teams to align promotions with overall brand strategy.
• Monitoring and analyzing the performance of brands and product categories. Utilize key performance indicators (KPIs) to assess the effectiveness of strategies and make data-driven recommendations.
• Managing budgets for brand and category initiatives. Ensure effective allocation of resources to achieve maximum impact.

WHO YOU WILL WORK WITH

• Building and maintaining strong relationships with suppliers and vendors. Negotiate terms and collaborate on initiatives to enhance product offerings.
• Collaborating with internal stakeholders, including marketing, sales, and product development teams. Ensure alignment between brand/category strategies and overall business objectives.
• Collaborating with cross-functional teams to plan and optimize product assortments. Analyze market trends, consumer behavior, and competitor activities to identify opportunities and gaps in the product portfolio.

WHAT YOU BRING

• Typically requires a Bachelors Degree and minimum of 5 years directly relevant work experience.