Brand Manager - APLA Women's PerformanceHybrid

Title: Brand Manager - APLA Women's Performance

Location: Onsite - Portland or Beaverton, OR

Duration: 10 Month Contract

WHO WE’RE LOOKING FOR

This role is primarily focused on Holistic Fitness, within the Women’s Consumer Brand Marketing Sport Performance team. The candidate should have a digital first approach, innovative mindset, entrepreneurial spirit, collaborative nature, and a strong background in understanding the wants, needs, and desires of the athlete*.

• You will be responsible for working cross-functionally to contribute to and implement marketing plans that fuel daily engagement and strengthen consumer relationships.
• You should equally be able to drive work forward autonomously, and to work collaboratively to lead multiple projects with strong working relationships across a matrixed organization.
• You will be responsible for having a strong voice and APLA focused POV with partners to shape and influence plans.
• You should be solution oriented through ambiguity and curious to learn, a team first collaborator with the confidence to make decisions, and an energy giving, empathetic teammate.

WHAT WILL YOU WORK ON

We believe that sport has the power to move the world forward. If this is you, you’ll be working with the APLA Brand Management team to lead the writing of the strategic direction for Holistic Fitness that will come to life in SP24 and beyond across the diverse APLA territories. With support from Women’s Brand Management and Consumer Direct Marketing teammates, you’ll captain the seasonal process for Holistic Fitness.

Every day, we are demanding a better future for ourselves, our athletes, and our communities. As a member of our team, driven by our passion for sport and our instinct for innovation, you’ll contribute with our goal to elevate human potential. In partnership with APLA Women’s Business, Global Brand Marketing and APLA territory teams, your strategy will be informed by consumer insights and member data and pay off APLA prioritization to win with her through the Nike Well Collective. You’ll develop key consumer journeys partnering with product merchandising and marketplace teams to align on market demands and allocations. You’ll serve as the conduit between Global and Territory teams, setting strategies that pay off a global vision and champion our territory nuances. The outcome of your plans will drive new consumers into our ecosystem and keep them engaged – ultimately, making sport* a daily habit.

 WHO WILL YOU WORK WITH

We’re a diverse, inclusive, innovative and passionate team. In this role, you will report directly into the Brand Director of APLA Women’s Performance.

You will work alongside Brand Management and Consumer Direct Marketing to build cross- functional plans that inspire and serve athletes*. You’ll work with teammates from different cultures around globe and serve as a catalyst between Global and Territory teams (Japan, Korea, Mexico, Southeast Asia & India, Pacific and Central & South America)

WHAT YOU BRING

• 4-5+ years of experience in Brand and/or Direct Marketing
• Proven track record to drive strategic vision, ensure follow-through and deliver results
• Inspired, team player mentality to add energy and thrive in times of ambiguity
• Analytical skills to gather and apply business & consumer insights
• Deep understanding of digital platforms
• Passion for Sport and the role it can play in the world
• Excellent communication and presentation skills
• Proven ability to collaborate and build strong, positive relationships
• Self-starter attitude with agile thinking and a solution-oriented mindset
• Empathy, with an eagerness to learn and understand diverse teams, cultures, consumers and markets