Marketing Specialist

About Us

Founded 37 years ago, Micromine is at the cutting edge of next-generation technology for mining. With offices in 9 different countries, we are one of the world's premier mining software companies; our technology is used in all corners of the globe.

What We Offer

An established multinational business, growing fast, with great benefits:

• High growth company providing growth opportunities for our people
• Work from home (WFH) and flexibility options to balance work and home life
• 12 weeks paid parental leave – primary and secondary carers
• Free gym membership
• Employee Assistance Program for you and your family
• Social Connection and Responsibility Program
• Discounted private health insurance
• Novated leasing
• The opportunity to work across both the Mining and Technology sectors
• An engaging team culture and a modern office within Perth's CBD

About The Opportunity

The Marketing Specialist is responsible for implementing marketing activities that align with the APAC Marketing Strategy, with a focus on driving lead generation, brand awareness and customer retention.

Reporting to the Marketing Manager – APAC, the ideal candidate is a results driven marketing professional who has a strong grasp on measuring success for their marketing campaigns. You should also be a creative thinker with experience managing digital marketing campaigns, producing engaging content and coordinating events.

• Plan and execute regional events, conferences and webinars.
• Develop and execute local marketing campaigns.
• Develop and publish compelling content such as blogs, videos, case studies, web pages, and emails to support campaigns.
• Support global product launches and major releases with local go-to-market strategies.
• Monitor and report on the effectiveness of marketing initiatives.
• Monitor and manage marketing budgets, ensuring projects are delivered on time and within scope.
• Ensure all local marketing efforts align with brand standards and guidelines.

 About You

You will have a proven background in managing multi-channel marketing campaigns.

We are looking for the following skills and expertise:

• Solid foundation in marketing, ideally for a B2B technology or SaaS business.
• Strong understanding of digital marketing channels, tools and best practices.
• Experience managing a calendar of events and conferences.
• Experience producing webinars and virtual events.
• Experience with Marketing Automation Platforms (Eloqua, Hubspot etc.).
• Familiarity with CRM and database marketing (Netsuite, Hubspot).
• Experience with LinkedIn advertising.
• Ability to monitor and report on the effectiveness of marketing initiatives, analyse results, undercover audience insights and make recommendations for improvements.
• Bachelor’s degree in Marketing, Business, Communications or related field.
• Exposure to mining desirable but not essential.

Next Steps

If you are looking to shape the future direction of technology in the industry, we encourage you to apply for this exciting opportunity.

To learn more or apply, visit our website at www.micromine.com.