Digital, Marketing and Communications Advisor

This role will lead and implement the marketing and communications strategies of The MacKillop Institute to drive growth and engagement. The focus will be on expanding reach through multi-channel digital options to enhance visibility, improve lead generation, and support revenue targets.

This is a Permanent Full-Time opportunity based in South Melbourne

Position purpose

This role will lead and implement the marketing and communications strategies of The MacKillop Institute to drive growth and engagement. The focus will be on expanding reach through multi-channel digital options to enhance visibility, improve lead generation, and support revenue targets. Data-driven, content-rich campaigns will be tailored to The MacKillop Institute’s key audiences across education, community services, government and business.

The MacKillop Institute was established at the end of 2019 to expand our reach and build the capacity of the community sector, by sharing MacKillop’s knowledge and evidence-based practice to reduce harm and support vulnerable children, young people and families. This will be achieved through fee-for-service training programs; thought leadership; advocacy; and the design, development and evaluation of innovative programs and practice.

Our current suite of programs include ReLATE, Sanctuary, Power to Kids and Power to Kids in Schools.

The role is responsible for reviewing, updating and implementing a robust, multi-channel marketing and communications strategy for the Institute and its products, to raise awareness of the Institute among key stakeholders and customers and support the Institute to achieve its revenue targets.

The role will suit an experienced marketing and communications professional, with 5-10 years’ experience across a broad range of skills. This includes marketing and communications strategy development and implementation; stakeholder engagement; brand management; digital marketing; digital design; media relations; copywriting; and internal communications.

The role will collaborate closely with the wider MacKillop Family Services Communications team, that has responsibility for branding, marketing, digital, internal communications and external communications (including newsletters and media engagement) across MacKillop Family Services.

 Our Offer

• Fun and supportive team
• Great location, close to South Melbourne Markets.
• Salary packaging – we can help you to maximise your salary packaging up to $18,550 per year, which allows you to reduce the amount of tax you pay.
• Fitness Passport - which is a discounted workplace health and fitness program available to you and your family. For a fraction of the price of a regular gym membership.
• Paid Training that is industry specific including Therapeutic Crisis Intervention (TCI), Sanctuary and Cultural Awareness training.
• Employee Assistance Program- Free access to a wide range of options with all aspects of life such as social, financial, physical, mental health by providing counselling and coaching supporting relating both to your circumstance, even including health advice from qualified nutritionists.
• Sanctuary Organisation - MacKillop’s work is underpinned by the Sanctuary Model, an evidence-supported, whole of organisation framework that brings our values to life. The model reinforces our ability to create a safe environment that teaches people to cope effectively with stress and trauma, and to heal.

To be successful in this role:

•  A knowledge and understanding of Aboriginal culture and values and an awareness of the current issues faced by Aboriginal children, young people and their families
• 5 – 10+ years' experience in similar positions (tertiary qualifications in marketing, communications or related disciplines is highly preferred)
• Proven expertise in digital marketing strategies, including SEO, PPC, content marketing and social media management
• Strong analytical skills and proficiency in digital tools including Google Analytics, and Meta Business Manager (experience with Microsoft Dynamics is highly desirable) 
• Experience in Content Management Systems and working knowledge of website optimisation for lead-generation and user-experience (experience in Microsoft Power Pages is highly desirable)

 Please address the full Key Selection Criteria outlined in the PD as part of your application.

You must have a:

• Valid and current Driver’s Licence;
• Satisfactory Criminal History Check (paid for by MacKillop);
• Valid Employee Working with Children Check;
• Valid and current NDIS Workers Screening Check (for risk assessed / client facing roles). MacKillop can assist successful candidates with their application.

Our Commitment:

MacKillop celebrates and draws strength from diversity and respects the dignity of all people. Every person at MacKillop has the right to be safe and to be treated justly. We value every person’s ability, cultural or linguistic backgrounds, ethnicity, sexual orientation, gender identity, gender expression, intersex status, relationship status, religious or spiritual beliefs, socio-economic status, and age.

It is our goal that MacKillop Family Services continues to evolve as a culturally safe, culturally competent, and welcoming organisation to Aboriginal and Torres Strait Islander children, young people, families, and communities.

Aboriginal and Torres Strait Islander people are strongly encouraged to apply for this position.

Shortlisting for this position may commence immediately so please submit your application as soon as possible.