Marketing Coordinator

About Us

G’day Group comprises three leading Australian tourism brands in Discovery Parks, G’day Parks and loyalty program G’day Rewards. Employing more than 2,200 people Australia-wide, G’day Group has a truly national footprint of over 300 holiday parks, including 85 fully owned and operated parks and Resorts. The largest park network in the country, we’re about authentic Australian holiday experiences and inviting all Aussies to say g’day to more of Australia. 

We’re on a journey of growth and evolution to reshape the industry, offering the best customer experience underpinned by the best technology. Each year, we showcase the true Australia to millions of guests, and we are the co-custodians of some of the country’s most treasured places; a privilege we don’t take lightly. With eyes on domestic and regional tourism like never before, we are building a passionate, adaptable, high-performance team to create holiday memories that put a smile in every g’day. 

The Role

As the Marketing Graduate you will focus on Loyalty and CRM, you'll play a crucial role in supporting the development and execution of customer retention strategies, including the management and promotion of the G’day Rewards Program. You'll work closely with the G’day Parks leadership team to drive engagement, increase customer lifetime value, and build brand loyalty through data-driven marketing campaigns. This role offers an excellent opportunity to work with the best-in-class marketing automation platform, Salesforce Marketing Cloud, while learning within a dynamic team, contributing to key projects that enhance our customer experience and brand loyalty. You will be creative, strategic, agile and customer first, a desire to use data to drive innovative campaigns and initiatives that deliver conversion and retention uplift. 

Responsibilities include:

Loyalty Program Support:

• Support the implementation of rewards promotions, offers, and campaigns.
• Monitor and analyze program performance metrics, providing insights and recommendations for improvement.
• Assist in the development of program communications, including email campaigns, in-app messaging, and other customer touchpoints.

CRM & Data Management:

• Support the CRM team in maintaining and updating customer databases.
• Help develop and execute CRM campaigns that drive customer retention and engagement.
• Monitor campaign performance and contribute to post-campaign analysis and reporting.

Customer Insights & Reporting:

• Assist in gathering customer feedback and insights to inform marketing strategies.
• Prepare regular reports on loyalty and CRM performance, including customer engagement, retention rates, and overall program effectiveness.
• Help identify trends and opportunities within customer data to enhance marketing efforts.

Collaboration & Team Support:

• Work closely with cross-functional teams, including Digital Marketing, Brand, and Customer Service, to ensure cohesive and consistent messaging.
• Support the Marketing team in planning and executing integrated campaigns that align with G’day Parks' overall strategy.
• Contribute to brainstorming sessions and provide creative input on marketing initiatives.

Your Experience

You will have tertiary qualifications in Business, Marketing or a relevant field. You will have a strong passion for the latest technology and have an analytical approach. You will possess a high level of energy, self-motivation, autonomy, initiative, and flexibility to be successful in meeting the business demands at G’day Group. Your naturally upbeat and open style will fit our cultural values. You will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders.

G’day Group is a dynamic company with an energetic ‘market disrupter’ reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.

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Benefits

• Health and Wellbeing – Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual flu vaccinations
• Leave Policies – Parental leave / Volunteer leave / Study leave 
• Professional Development – Leadership programs / Support of external training courses / Reimbursement of professional memberships
• Employee Savings – Discounted accommodation and experience rates / Salary packaging / Discovery partner discounts/ Free G’day Rewards membership / Loyalty recognition benefits

Our ESG statement

The G’day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social and Governance (ESG) risk factors and sustainability in our daily operations and ongoing decision making. Our five-year ESG strategy is evolving to ensure we are committed to growing with care through supporting our people, giving back to the communities we operate in, and protecting our environment.

Prior to an offer of employment being made, candidates must provide authority for a Federal Police Clearance to disclose any criminal offences or charges. Drivers Licence essential.