Local Area Marketing Specialist

About Us

At G’day Group, Australia’s largest regional hospitality provider, our Support Office team is at the heart of innovation, powering the success of over 300 unique locations across Australia. From technology and finance to marketing and operations, our diverse roles offer opportunities to shape the future of travel with creativity, strategic thinking, and a collaborative spirit.

We provide a dynamic environment where professionals in our Support Office team can thrive with the flexibility to balance work and life, while contributing to a company that prioritizes growth, employee wellbeing, and excellence.

If you're a forward-thinking professional eager to make a real impact, G’day Group is the place to elevate your career.

The Role

As the Local Area Marketing Specialist you will support our Discovery Resorts network through the development and implementation of marketing plans. The focus is on driving accommodation and ancillary revenue (experiences and hospitality sales) to achieve revenue objectives. Sitting within and across the broader marketing team (which includes social, content, CRM, digital, and brand), you will work closely with the Regional Operation Managers, Revenue Managers, and property General Managers and staff across the Resort portfolio. 

This dynamic opportunity will challenge your commercial experience to ensure you question current strategies and provide insight into new trends.

This role will require you to:

Marketing:

• Brand and product custodian at a local level;
• Work cross-functionally to deliver business solutions to meet ancillary, park & regional revenue targets;
• Build strong relationships with e key internal stakeholder departments including Operations, Revenue, property General Managers and staff, and complimentary service providers;
• Build and leverage tourism industry partnerships to support tactical opportunities aligned to the portfolio;
• Effectively launch new and redeveloped Property Assets to support broader business strategy and targets;
• Stay in tune to industry trends and regional travel data, insights and behaviours, and apply these in upcoming campaigns and marketing strategy.
• Coordinate property collateral including branding, signage, and print assets;
• Ensure all individual property information is accurate in detail and presented online;
• Effective reporting on outcomes across key stakeholders including Regional Operation Managers, Revenue Managers, and General Managers (creating new and leveraging existing business reports and scorecards);
• Monitor the per-property budget to define and deliver all marketing activity within the agreed parameters.
• Assist with projects as required.

Advertising and Promotions:

• Working with and across key communication channels (traditional and digital) to support the Operations Team and General Managers at the property to meet revenue outcomes by leveraging existing and developing new tactical campaigns and assets;
• Assist in the development of property-centric content designed to optimise search ranking and drive booking conversion;
• Arrange all programmed and impromptu advertising and promotional material in accordance with budget constraints, seeking brand approval from Brand and Advertising Manager;
• Understand and follow key operational reporting tools to ensure all advertising and promotional material is targeted and focused according to occupancy with each property.

Your Experience

You will have tertiary qualifications in Marketing and tourism industry experience is desired but not essential. You will pride yourself on your organisation skills and your ability to switch priorities on short notice. You have a particular interest in budgeting and market forecasting and their relationship to successful outcomes. Your analytical thinking is of the highest order and your campaign implementation coordination is second to none.

You will possess a high level of energy, self-motivation, autonomy, initiative, flexibility and attention to detail to be successful in meeting the business demands at Discovery Parks. Your naturally upbeat and open style will fit our cultural values. You will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders.

Benefits

-            Health and Wellbeing – Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual flu vaccinations

-            Leave Policies – Parental leave / Volunteer leave / Study leave 

-            Professional Development – Leadership programs / Support of external training courses / Reimbursement of professional memberships

-            Employee Savings – Discounted accommodation and experience rates / Salary packaging / Discovery partner discounts/ Free G’day Rewards membership / Loyalty recognition benefits

Discovery is a dynamic company with an energetic ‘market disrupter’ reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.

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Our ESG statement

The G’day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social and Governance (ESG) risk factors and sustainability in our daily operations and ongoing decision making. Our five-year ESG strategy is evolving to ensure we are committed to growing with care through supporting our people, giving back to the communities we operate in, and protecting our environment.

Conditions of Employment

Prior to an offer of employment being made, candidates must provide authority for a Federal Police Clearance to disclose any criminal offences or charges. Drivers Licence essential.