Brand Marketing Coordinator

About Us

At G’day Group, Australia’s largest regional hospitality provider, our Support Office team is at the heart of innovation, powering the success of over 300 unique locations across Australia. From technology and finance to marketing and operations, our diverse roles offer opportunities to shape the future of travel with creativity, strategic thinking, and a collaborative spirit.

We provide a dynamic environment where professionals can thrive with the flexibility to balance work and life, while contributing to a company that prioritizes growth, employee wellbeing, and excellence.

If you're a forward-thinking professional eager to make a real impact, G’day Group is the place to elevate your career.

The Role

As the Brand Marketing Coordinator you will support the planning and execution of brand campaigns and activations for the core Discovery Parks brand, and leading with broader administration duties from across the team.

Key Responsibilities:

• Assist with the development and execution of the Brand and Advertising Strategy for the Discovery brand and sub brands, including working closely with external and internal media and creative agencies to deliver impactful consumer focused campaigns.
• Help develop and communicate out the multichannel annual marketing calendar to key stakeholders, focused on driving brand growth and optimising long term revenue.
• Work closely with the Local Area Marketers and Revenue and Operations Team to ensure alignment in plans and activity.
• Help maintain campaign content on the Discovery Parks website, team intranet and other distribution channels.
• Assist with reporting on brand health and key marketing metrics in-line with the marketing dashboard with a focus on identifying opportunities for continuous improvement.
• Support of social media platforms in collaboration with the social media team.
• Assist in the management of marketing budgets including invoicing processing and expense allocation, and take ownership of general marketing administration support including branded collateral orders from the wider business and monitoring, distributing, and responding to emails received within the Marketing inbox.
• Work closely with the Brand Manager on marketing briefs and brand approvals to ensure the Discovery Parks brand maintains consistency and alignment across all communication, campaigns, and partner touchpoints while reinforcing the brand purpose and positioning.
• Liaise with internal and external contractors and partners including graphic designers, copywriters, content producers and tourism operators on a regular basis.

Your Experience

To be successful in this role you will have completed a Bachelor’s Degree in Marketing, Communications or a similar field. You will have strong communications skills and exceptional time management.

You will be naturally curious with demonstrated ability to solve problems, analyse systems and data and suggest commercially viable solutions. You will think creatively and strategically, you will have a genuine interest in the tourism industry and a passion for best in proactive methodology.

Whilst technical proficiency is important to the role, you will also have the attitude, soft skills and capability to engage with a broad range of business stakeholders. You will possess a high level of energy, self-motivation, autonomy, initiative, and attention to detail to be successful in meeting the business demands at G’day Group. Your naturally upbeat and open style will fit our cultural values. You will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders.

G’day Group is a dynamic company with an energetic ‘market disrupter’ reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.

Benefits

·      Health and Wellbeing – Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / Weekly yoga and walking group / Free annual flu vaccinations

·      Leave Policies – Parental leave / Volunteer leave / Study leave 

·      Professional Development – Leadership programs / Support of external training courses / Reimbursement of professional memberships

·      Employee Savings – Discounted accommodation and experience rates / Salary packaging / Discovery partner discounts/ Free Rewards membership / Loyalty recognition benefits

Our ESG statement

G’day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social and Governance (ESG) risk factors and sustainability in our daily operations and ongoing decision making. Our five-year ESG strategy is evolving to ensure we are committed to fostering a safe, respectful and inclusive workplace, giving back to the communities we operate in, and protecting our environment.

Prior to an offer of employment being made, candidates must provide authority for a Federal Police Clearance to disclose any criminal offences or charges. Drivers Licence essential.