Senior Manager - Campaign DeliveryHybrid

About Us

We’re known for being the country’s most popular rewards program with over 9 million active members. And through our extended network of partnerships with other nationally recognised brands, we make every day worth more for our members.

But, we're more than the card you carry around in your wallet or the app on your phone! With over 300 team members and growing, we have amazing office spaces in Sydney and Melbourne. Staying true to our flexible working policy and people-centric culture, we ensure all our team members are set up to work remotely across Australia. We are outcomes-focused, and everything we do is aligned with our core values - Be United, Be Relevant, Be Passionate, Be Generous, and Doing the Right Thing.

Your Team

We've already built a pretty amazing team, but we're not looking for more of the same. Our day-to-day is made stronger when we surround ourselves with people who are different, like you.

We work really hard to build teams that support each other. It’s the kind of environment you’ll miss while you’re on holidays.

Your Role

The Senior Campaign Manager at Flybuys performs in a highly visible and cross-functional role, leading the Email Marketing Team which comprises of Digital Campaign Specialists and Front End developers.

This role provides strategic direction for the full life cycle of 1:1 automation, offers management, user journey implementation, CDP and bespoke campaign builds for Flybuys Partners and internal stakeholders.

Working closely with the traffic co-ordinator to manage the day-today workflow of the whole team to ensure optimal output whilst keeping it interesting with over 1000 annualised campaigns to manage.

Working directly with the partners and senior leadership teams at flybuys, the Manager will ensure that our members engagement is at the core of all of our campaigns. This will include offer optimisation, channel optimisation and an experimental mindset.

Leads by example for the email marketing team with an exceptional ability to push strategies for automation, user journey, CDP and implementation across a team of creatives, developers and campaign specialist.

• Master of 1:1 system platforms, integrations, marketing data technology systems, and pushing boundaries of success requirements.
• Grows, manages and leads a team of email marketing subject matter experts, providing guidance, coaching, and support to foster a high-performing and collaborative environment. Sets and drives the email marketing team's goals and holds accountability for reaching team, individual, and company goals.
• Drives 1:1 marketing innovations, enhancements, and evolution beyond partner requests, scope, and current services, considering potential impacts and overall company benefits in partnership with cross functional teams.
• Acts as the trusted first contact for internal teams on 1:1 campaign challenges, new ideas and partner pitches.
• Identify and provide ongoing key measurements. Analyzes reporting with suggestions for corresponding program adjustments.
• Develop strategic business cases working with cross-functional teams outlining business opportunity, rationale, and execution plans to achieve the vision for the opportunity across teams and services.
• Gather customer insights and feedback and drive the learnings back into and across the organization.
• Passionate about serving and mentoring others on the team is a high priority.

Your Experience

• Extensive experience directly related to strategic email services for automation, user journey, compliance, and data management.
• 5+ years of experience in cross-functional teams (agency experience well regarded)
• A member-obsessed mindset where creating clear, easy to follow communications at every step is core to who you are
• Expert knowledge of email system platforms, CDP, Email Coding languages, cross-functional team collaboration and project management tools.
• Excellent ability to adapt and drive processes for 1:1 marketing through innovation, problem-solving, new service development and ongoing support of 1:1 lifecycle.
• Extremely proficient with a hands-on approach to implement high performing 1:1 offers based programs, whilst also motivating, leading and teaching teams
• Ability to guide and develop a team of high skilled FEDs to deliver and brainstorm solutions to improve the member experience including hands on experience coding complex emails
• Understand how member data can be used to fully personalize the communications to members via right offer, right channel, right timing
• Ability to communicate high-level concepts and overall business direction, organize information quickly, and summarize succinctly
• Skillful problem solver, able to distill complex challenges into clear, simplified solutions that support client and team objectives
• Demonstrated ability to think critically and provide marketable solutions in conceiving, developing, and producing tactics
• Collaborator with growth teams, product managers, creatives and data teams within the organization to produce the best outcomes for members and partners alike

Your Benefits!

We offer our valued team members a stack of exclusive benefits! To name a few...

• Flybuysflex | work from anywhere, measured on outcomes
• Two well-being days per year!
• Volunteer leave
• Ongoing learning & development programs and opportunities
• My Coles and Wesfarmers team member discount card
• Be Well Programs – Mind/Body/Soul
• Quarterly All Team events
• Hybrid social events
• New starter kit merchandise 

Your Time to Fly!

So, whether you’re an early bird list maker, a night owl coder, a brainstorm chaser or a PowerPoint proof-reader, we want you to Be You, With Us. 

We value ways of working that work for everyone and use our different strengths to make us stronger. We work hard to make sure everyone’s voice is heard and respected equally, regardless of identity, background, position, ability or lifestyle.

It is a condition of employment that successful applicants undergo a National Police Check prior to commencing.