Senior Events & PR Manager, Esri Malaysia

Boustead Geospatial Group (BGG) is a group of geospatial companies delivering cutting-edge GIS solutions across Singapore, Australia, Bangladesh, Indonesia, and Malaysia. With nearly five decades of experience and a team of over 800 professionals, we help more than 7,000 organisations harness the power of location to make smarter, more sustainable decisions.

As part of Boustead Singapore Limited, a global engineering and infrastructure group with nearly 200 years of heritage, we’re proud to shape solutions that support smarter cities, resilient communities, and a better future.

We have significant market share across Malaysia, Indonesia and Singapore and business growth is promising. Our people provide our clients with high quality consultancy services, geospatial and cloud-based project implementation, as well as comprehensive customer support. As we continue to evolve and grow our business, we are looking for new ways to work more efficiently and more effectively. That’s where you come in!

About the Role

We are looking for a strategic and results-oriented Senior Events and PR Manager to lead the planning and execution of a high-impact events and PR program across Indonesia, Malaysia and Singapore.

In this regional leadership role - based in Selangor, KL, Malaysia - you will be responsible for building and delivering an integrated events and PR program that drives audience engagement, builds brand awareness, and strengthens customer loyalty.

You will report to the Chief Marketing Officer, based in Brisbane Australia, and work closely with the country leadership and regional marketing team, as well as cross-functional teams in sales, client success and solutions to ensure all initiatives align with business and marketing objectives. You will also oversee PR agency relationships, evaluate sponsorship opportunities, and implement frameworks to measure impact and optimise marketing investment.

Key areas of responsibility include:

• Working with the CMO, you will devise a regional event strategy that aligns with the overall marketing and business goals.
• Establishing a programmatic framework for event planning, budgeting, and performance tracking.
• Managing PR agencies and outputs across the region (excluding Australia), including pre- and post-event media engagement, press releases, and subject matter expert collaborations.
• Evaluating sponsorship opportunities using a clear business and brand alignment framework and presenting to the CMO for review.
• Driving community engagement through user forums and integrated online and offline experiences, in conjunction with the broader marketing team.
• Championing data-driven decision-making, ensuring event and PR metrics support strategic business outcomes.
• Leading and mentoring a team of two Event Specialists across two countries, creating a culture of collaboration, creativity, and operational excellence.

About You

This is an exciting opportunity to join a values-led organisation that believes in the power of connection, creativity, and community. If you are passionate about delivering meaningful event experiences and have a drive for regional leadership, we would love to hear from you.

Fluent in English, you will need to be an accomplished events and PR leader, with proven team leadership experience, who thrives in a fast-paced, across-market environment. Your ability to combine strategic thinking with hands-on execution means you can craft memorable experiences that drive real business outcomes.

With over a decade of experience in event management, ideally in international organizations, and at least five years leading high-performing, distributed teams, you bring the commercial mindset, creativity, and cultural awareness needed to succeed across diverse markets.

You are a natural collaborator, confident communicator, and data-savvy marketer who understands how to integrate PR and event strategies into broader marketing objectives to elevate brand awareness and customer connection with the Esri distributor brands (Esri Malaysia, Esri Indonesia, Esri Singapore).

We are looking for someone who brings:

• 10+ years in senior event management roles, with experience across face-to-face, virtual, and hybrid event formats.
• Minimum 5 years in a people leadership position, ideally managing geographically distributed teams.
• Proven expertise in public relations, including agency management, press relations, and media engagement across Asian markets.
• A deep understanding of sponsorship evaluation, event technologies, and community engagement best practices.
• Strong knowledge of event management software and martech and CRM integration to capture audience data and support sales enablement.
• Excellent budgeting, planning, and stakeholder management capabilities.
• A track record of working closely with Sales and Client Success teams to build aligned go-to-market strategies.
• Experience working across multiple countries, with cultural agility and adaptability.
• A passion for innovation, continuous improvement, and measuring what matters.

Why Boustead Geospatial Group (Esri Malaysia/Singapore/Indonesia/Australia/Bangladesh)

At Boustead Geospatial Group, we foster an inclusive, people-centric environment that values both professional excellence and personal well-being. Joining us, you will be provided with:

• Empowered Flexibility: We offer flexible work arrangements to promote work-life balance. New employees are required to attend their local office full-time for the first three months to ensure a comprehensive onboarding experience before agreeing to a hybrid model.
• Investment in your Growth: Access dedicated training and development programs, allowing you to continuously upskill and grow in your role.
• Career Advancement: We promote internal mobility, and provide clear pathways for career progression, empowering you to navigate and elevate your professional journey.
• Appreciation and Engagement: Enjoy a range of benefits, including Flexi Benefits, Mobile Phone Allowance, Medical & Insurance, Yearly Salary Increment, Referral Spotter Fees, Staff Awards, Engaging Events, and much more.
• Performance Recognition: Enjoy a financially rewarding profit-sharing bonus.

For further details or if you have any questions, please contact our Talent Acquisition team on +61 400 787 808 (WhatsApp) or by mail at ttorche@esriaustralia.com.au

We are a 2025 Circle Back Initiative Employer – we commit to respond to every applicant. 

Please note that Esri Malaysia does not accept unsolicited resumes from recruiters or employment agencies.