Senior Account Director (PR)

As a Senior Business Director, your role is to lead the client marketing communications of our clients. You differentiate and drive the client experience whilst being a solid mentor to the team.

In addition to meeting annual personal performance objectives, a Snr Business Director is expected to meet most of the following qualifications.

Product:

• Owns planning and execution of strategic and tactical client programs. Demonstrates an ability to apply PR techniques beyond media relations in response to client briefs.
• Demonstrates understanding of marketing and communications approaches across all clients.
• Identifies client business objectives and offers tailored solutions and strategies with supervisor support. 
• Proactively builds and maintains relationships with media/ key opinion leaders and other relevant third parties.
• Ensures the implementation of publicity strategies meets campaign and/or retainer KPI’s. Troubleshooting with the team should issues arise.
• Demonstrates ability to review / edit a range of appropriate styles - pitches, briefing materials, releases, research, features, case studies, newsletters, Web site copy, mini-proposals, bylined articles, etc.
• Leads the briefing and implementation of other areas of the business including strategy, creative and producers. 
• Focuses on adding value and Turning it Up through ongoing evaluation of activities.

Client Service:

• Possesses deep understanding of client business, objectives, competitors, industry sectors and issues. Includes client’s partners (i.e. media agencies).
• Key contact for senior clients and first escalation point to deliver high-level counsel and high standard of client satisfaction.
• Generates new proactive ideas and opportunities by maintaining an in-depth interest / knowledge of current affairs and looks for ways to increase client satisfaction.
• Develops advanced communication, presentation and influencing skills. Able to articulate rationale, express ideas and recommendations in client and team meetings. 
• Demonstrates creativity by leading creative process, including brainstorms and developing strong client presentations.

Business Growth:

• Achieves organic growth of existing clients.
• Maintains and develops contacts, follows up on networking opportunities.
• Spearheads new business efforts, assesses and wins new business with support of supervisor.
• Leads slide development, offers creative input and ideas rationales to new business processes.

Skills:

• Effectively plans and meets deadlines; successfully juggling multiple work priorities and managing own and the team’s time, including completion of timesheets each week.
• Demonstrates innovation and creativity when reviewing briefs and all work to see how it can be improved / Turned up to Eleven.
• Thinks creatively and globally.
• Welcomes accountability and sets the tone for how their accounts are managed.
• Supports company culture wholeheartedly, actively seeks new, smarter and more creative ways of doing things.
• Possesses profile within wider agency and is an ambassador for Eleven at internal and external events.