SEO Specialist

About Us

The G’day Group comprises three leading Australian tourism brands in Discovery Parks, G’day Parks and loyalty program G’day Rewards. Employing more than 2,200 people Australia-wide, G’day Group has a truly national footprint of over 300 holiday parks, including 85 fully owned and operated parks and Resorts. The largest park network in the country, we’re about authentic Australian holiday experiences and inviting all Aussies to say g’day to more of Australia.

We’re on a journey of growth and evolution to reshape the industry, offering the best customer experience underpinned by the best technology. Each year, we showcase the true Australia to millions of guests and we are the co-custodians of some of the country’s most treasured places; a privilege we don’t take lightly. With eyes on domestic and regional tourism like never before, we are building a passionate, adaptable, high-performance team to create holiday memories that put a smile in every g’day.

The Role

The SEO Specialist key function is to develop, manage and optimise the full stack program across owned digital channels. It is a newly created role, integral to the growth, evolution and sophistication of the function within the broader digital team. The development of a long-term strategy is a key component of the role with a strong focus on the key pillars of SEO.

Your responsibilities will include:

·      Perform site specific keyword research, competitor analysis and trend analysis to inform the content strategy and target new and or missed opportunities

·      Daily site health check-in’s and site maintenance and management as required

·      Measure and analyse the effectiveness of tactical activity and landing page conversion

·      Deliver key insights and scheduled reporting to the business on SEO performance across brands including macro factors, tactical activity and algorithm updates that affect rankings and organic lead delivery

·      Leveraging insights from analytics platforms to recommend and action changes to our digital channels 

·      Work with the internal content team to deliver a targeted and actionable content strategy

You will be required to collaborate with stakeholders and members of the G’DAY Group team to make and action recommendations based on Page and User Experience insights.

Your Experience

As an experienced SEO Specialist, you understand the vital role digital content plays when engaging customers. You will be customer obsessed and naturally curious. Being commercially astute with strong technical skills, your success will be guaranteed. 

You will have specialist data skills within analytics, reporting and formula use. You will have demonstrated technical SEO skills with a strong understanding of crawling and indexing. You will have working experience with tools such as SEMrush, Google Search Console, Google Analytics and Google Data Studio. You will understand the commercial reality of ensuring revenue is factored in when increasing rankings and traffic.

Tertiary qualifications in Marketing combined with commercial experience in a similar role are essential. A high level of digital literacy with previous experience using CMS is critical.

You will have an innovative, enthusiastic, and customer-focused approach to find creative solutions to problems. Keeping up to date with the latest industry developments and sharing your knowledge with the broader team is a critical component to ensure the collective objectives are met.

This unique role is for a highly motivated individual that is interested in joining a fast-paced high-performance team. Reporting to the GM Digital and Personalisation, you will be well supported and empowered to influence the broader organisation and make immediate impact.

Benefits

-            Health and Wellbeing – Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual flu vaccinations

-            Leave Policies – Parental leave / Volunteer leave / Study leave 

-            Professional Development – Leadership programs / Support of external training courses / Reimbursement of professional memberships

-            Employee Savings – Discounted accommodation and experience rates / Salary packaging / Discovery partner discounts/ Free G’day Rewards membership / Loyalty recognition benefits

Discovery is a dynamic company with an energetic ‘market disrupter’ reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.

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Our ESG statement

The G’day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social and Governance (ESG) risk factors and sustainability in our daily operations and ongoing decision making. Our five-year ESG strategy is evolving to ensure we are committed to growing with care through supporting our people, giving back to the communities we operate in, and protecting our environment.

Conditions of Employment:

We are committed to ensuring the health and safety of all our staff, guests, and the communities we operate in. Please be aware a COVID vaccination policy applies to all new employees.

Prior to an offer of employment being made, candidates must provide authority for a Federal Police Clearance to disclose any criminal offences or charges. Drivers Licence essential.