Digital Experience Manager

About the role:  

A new role reporting to our Head of Experience in Marketing & Communications, the Digital Experience Manager drives our social media and website strategy and manages operational activities including the optimisation of digital content. 

Working collaboratively across our organisation to design and optimise the digital experience and content for our social media and website channels, the role involves strategically applying contemporary and best practise models. The Digital Experience Manager provides expert advice and support to the Marketing & Communications team and other internal stakeholders. 

This role ensures digital communications are customer centric and effectively achieve Dairy Australia’s marketing and communication goals for a variety of audiences. Effectively driving awareness, interest and engagement through social media and website channels will be a key measure of success. 

Our ideal candidate: 

The Digital Experience Manager comes to the role with advanced stakeholder engagement and influencing skills, and proven experience in designing, delivering and managing high-impact digital experiences and content for social media and website channels. Demonstrated experience in capturing, growing and monitoring an online community is a must-have. 

You will get into the hearts and minds of our varied target audience groups. This involves applying practical approaches such as human centred design along with your creative and analytical thinking to conduct research/testing and define personas and journeys. 

Adopting a project management approach in managing competing priorities and ensuring delivery, you are a skilled communicator that values the opportunity to develop the people around you within our team as we support and share our knowledge and capability. 

We value innovation and working as a team to deliver on our shared vision to the dairy industry and farmers across Australia. This role will play a large role in determining the impact we have and realisation of that vision. 

About Dairy Australia: 

Dairy Australia’s role is to provide services that benefit and advance dairy farm businesses and the industry. These services deliver value by enhancing farm business management, supporting farm employment needs, driving herd and feed innovation, managing climate and environment, promoting Australian dairy and commitment to sustainability, supporting policy development, growing international markets and responding to critical issues and events such as floods and bushfires. 

Our vision and values: 

At Dairy Australia, our vision is simple, to be leaders in shaping a profitable and sustainable dairy industry. Our passionate and talented people share this vision and make an impact each day through their commitment to our values of: 

• Farmer First - Farmer needs guide our purpose . 
• One Team - We work together to achieve great things . 
• Innovative Thinking - We embrace new ideas and learning as we go . 
• Decisive Action - We make informed decisions and move quickly to implement . 

About your work life with us: 

At Dairy Australia, we aim to provide benefits that promote the overall wellbeing of our employees. In joining our team, you will be rewarded with: 

• Flexible working environment - working at our office in Southbank with our team, combined with at home/virtual. 
• Being a key member in our supportive and high performing team of experts in their field. 
• A caring and innovative culture - we are open to each other’s ideas, we love to innovate, we have integrity and are driven to find the best solutions for our employees and stakeholders. 
• Paid parental leave. 

Next steps: 

We believe in equality. We treat everyone with fairness, consideration and respect and welcome applications from candidates from diverse backgrounds 

If your motivations and skills set aligns to what you’ve read, please “Apply Now”. 

Please note as part of the recruitment process of Dairy Australia, you may be required to undergo a National Police Check and provide evidence of your Right to Work in Australia.