Digital Marketing Manager

Are you a driven digital marketer with a hunger to learn and make a real impact? Crystalbrook Collection is redefining hospitality, and we need a passionate Digital Marketing Manager to take our brand to the next level. This is your chance to work in a dynamic, fast-paced environment where creativity and data-driven strategies come together to create unforgettable guest experiences.

Reporting to our Area Director of Marketing and Communications, our Digital Marketing Manager will spearhead digital strategies that drive direct revenue for Crystalbrook Riley, Crystalbrook Bailey, and Crystalbrook Flynn—including their restaurants, bars, spas, and events. You will play a crucial role in increasing brand visibility, website traffic and online conversions through paid media, SEO, CRM, and content marketing.

If you thrive on innovation, love tracking performance, and have a growth mindset, this role could be for you!

The role:

• Develop and execute innovative digital strategies that increase direct bookings for our hotels, restaurants, and spas
• Manage and optimise paid media campaigns across Meta, Pinterest, TikTok, Google Ads and other digital platforms
• Lead SEO strategy and website content management to improve search rankings and visibility
• Collaborate with the CRM Manager to expand audience reach and develop targeted campaigns
• Work with the sales and revenue teams to create promotions that drive conversions and meet consumer demand
• Track, analyse and report on digital performance, focusing on website traffic, conversion rates, and return on investment
• Leverage tools like Google Analytics, Google Search Console, Google Ads, and Meta for Business to gain insights and drive optimisation
• Manage digital marketing budgets and financial reporting, ensuring effective allocation of resources
• Develop compelling, on-brand content for social media, PPC ads, and campaign landing pages
• Maintain and update digital platforms with promotions, events and key brand messaging
• Grow and engage social media audiences, working with the marketing coordinator to track and analyse trends
• Work closely with agencies and suppliers on digital marketing initiatives, including PPC and search meta
• Ensure all marketing efforts align with brand messaging, company goals, and industry best practices

More about you:

You are a strategic thinker with a creative mindset and a passion for driving measurable results. You thrive in a fast-paced environment and are comfortable balancing long-term vision with tactical execution. You have a proven track record in leading successful marketing initiatives, optimising campaigns based on data and being part of a high-performing team. Your collaborative approach and ability to influence across all levels of the organisation make you an invaluable asset.

Key experience/qualifications required:

• Significant experience in digital marketing, customer relationship management, public relations and copywriting
• Strong expertise in Google Ads, Meta Ads, Google Analytic including SEO tools, SEM, social media, email marketing and analytics
• Strong copywriting and content creation skill with an eye for brand storytelling
• Exceptional communication and interpersonal skills, with the ability to build relationships and influence at all levels
• Proven ability to drive ROI through innovative and data-driven marketing strategies
• Relevant tertiary qualification

Crystalbrook Collection is an award-winning hotel development and management company, with Australia's newest portfolio of distinctive upscale luxury hotels where differences are applauded. After only 6 years in operation, we own and manage over AU$1 billion in hotel assets currently located across NSW and QLD. Our growth phase has escalated with exciting plans that include a new hotel opening in Adelaide in 2026 and Canberra in 2027, with aspirations for further Australian & overseas expansion.

Unfortunately, this position is not available to those on short term work visas and sponsorship is not available.

If you are ready to make an impact apply today and help us drive the future of Crystalbrook Collection.