Digital Marketing Lead

Christchurch International Airport Limited (CIAL) is a multi-dimensional business, championing Te Waipounamu, the South Island, and Aotearoa New Zealand for today and tomorrow. As the country’s second-largest airport, we’re more than just a gateway—we’re a dynamic hub driving innovation, customer experience, and commercial success.

We’re looking for a Digital Marketing Lead to take our digital marketing to the next level—someone who is strategic, data-driven, and thrives in a fast-moving commercial environment. If you’re curious about new technology, driven by results, and excited by the opportunity to challenge the status quo, this could be the perfect role for you.

About the role

As Digital Marketing Lead, you’ll develop and execute our digital marketing strategy, using data and customer insights to drive revenue growth and market share. You’ll bring a deep understanding of digital platforms, performance marketing, and audience segmentation, working across our website, SEM, display, social media, and eDMs.

Your responsibilities will include:

Leading high-impact digital marketing campaigns to drive online transactions and revenue growth.

• Managing and optimising digital advertising, including SEM, display, and paid social media.
• Creating and managing a catalogue of curated digital offers, including cross-sell, upsell, and bundled promotions.
• Using customer data, segmentation, and automation to deliver personalised marketing.
• Developing and implementing a commercialisation strategy for digital channels.
• Working closely with agency partners, ensuring collaboration drives the best possible outcomes.
• Briefing and working with external media agencies, developers, and designers to execute digital campaigns.
• Continuously analysing campaign performance, applying insights to refine and optimise future initiatives.
• Staying ahead of emerging trends, new technologies, and digital best practices.

About you

We’re looking for a digital marketing expert with:

• Extensive experience in digital marketing, ideally in a fast-paced, commercial environment.
• A driven approach and can find opportunities in challenges and bring creative solutions to the table.
•  Proven success in delivering revenue-generating digital campaigns.
• Strong technical knowledge of Google Ads, Meta advertising, GA4 analytics, SEM, display, and paid social media.
• Experience in customer segmentation, targeting, and automation to drive engagement.
• A strategic mindset, with the ability to develop and execute a digital marketing vision.
• Excellent analytical skills, with the ability to translate data into insights and action.
• A test-and-learn approach, always looking to optimise and refine campaigns.
• Experience at working with and getting the best out of agency partners, ensuring collaboration delivers the best results.
• Strong communication and collaboration skills—comfortable working with stakeholders, media agencies, and external partners.

Why join us?

At Christchurch Airport, we take pride in looking after each other and delivering world-class experiences. When you join us, you’ll be part of a forward-thinking team that values collaboration, innovation, and making a difference.

• This is an opportunity to lead digital strategy and innovation, creating campaigns that drive commercial success and customer engagement.
• We invest in our people with ongoing learning, professional development, and exposure to cutting-edge digital tools and technologies.
• Be part of an organisation committed to sustainability, innovation, and delivering exceptional experiences for both our people and our customers.
• We also offer a competitive salary + free car parking + fully subsidised medical insurance.

Ready to take your digital marketing career to new heights? Apply now and help shape the future of Christchurch Airport’s digital journey.

We seek people with diverse perspectives and life experiences to join our team, fostering an inclusive environment where everyone is welcome. If you require any accommodations during the recruitment process, please let us know, and we’ll work with you to ensure you can present your true self.

If you are ready to make a real impact, apply today. Applications will close 31st March.