Education Marketing Lead

• Flexible work arrangements - Mix of Hybrid working environment & Richmond location, Wurundjeri Country
• Full time, permanent role
• $88K - $92k pa (Dependent on experience) + Super + Salary Packaging

For over 140 years, Berry Street has adapted to a changing world, and we will continue to adapt to achieve our purpose. We believe children, young people and families should be safe, thriving and hopeful. Our Vision for 2022: Together we will courageously change lives and reimagine service systems. We look forward to working with children, young people, families, carers, staff and partners to achieve this vision. Together.

The Opportunity

The Berry Street Education Model (BSEM) is a world-leading trauma-informed education model which provides strategies that enables teachers to increase engagement of students with complex, unmet learning needs and to successfully improve all students’ self-regulation, relationships, wellbeing, growth and academic achievement.

 The Education Marketing Lead is a dedicated marketer working with the BSEM team to drive help achieve ambitious growth goals. The role sits within the Central marketing team but will work fluidly between the Marketing and BSEM teams to provide dedicated marketing expertise and resource for the BSEM product while drawing on the skills and support of a wider marketing function.

The role is suited to a disciplined marketing practitioner with the ability to produce an integrated marketing plan and apply their technical skills to successfully implement their plan.

The role will become a product expert and apply their marketing know-how to drive awareness, leads and conversions for BSEM.

Key Responsibilities

• Devise and execute an integrated BSEM marketing and content strategy in line with the BSEM growth strategy and in close consultation with the BSEM team
• Act as the marketing expert and point of contact for the BSEM team to plan and execute campaigns across multiple channels including web, social, paid media, eDM
• Provide hands-on technical marketing support including day to day management of BSEM social media channels; management of BSEM email marketing; writing and editing marketing copy to support activity including for social, EDMs and landing pages.
• Manage BSEM marketing budget, and measure and report on the performance of campaigns and activity against goals
• Ensure an integrated and consistent brand experience across all channels

About You

• 5+ years’ integrated marketing experience.
• A tertiary qualification in marketing, business or other relevant field
• Technical, hands-on experience with email systems, CMS, Google Analytics, social media platforms
• Staff must hold a valid WWCC, current driver’s license at all times and undergo a Criminal Records Check prior to employment. Subsequently, staff must report any criminal charges or court appearances.

The Benefits

• Additional salary packaging available for meals/accommodation.
• Flexible work arrangements and generous leave conditions.
• Access to the Employee Assistance Program (EAP), including access for staff members’ immediate family.

How to Apply

Applications including resume and cover letter addressing your suitability for the position to be submitted as soon as possible. Applications are being assessed as they are being received.

Queries to Luke Meney - Marketing Manager 0499302722

Please Note; the successful applicant will be subject to comprehensive reference and background checking prior to employment, including a Working with Children Check and National Police Check.

Berry Street is committed to being a child safe, child friendly and child empowering organisation. In everything we do we seek to protect children. We are committed to the cultural safety of Aboriginal and Torres Strait Islander children; children from culturally and/or linguistically diverse backgrounds; children with a disability; children who identify as LGBTIQA+. We aim to ensure every individual is treated with dignity and respect regardless of their cultural background, ability, ethnicity, gender identity, sexual orientation, spirituality or religion.

Aboriginal people; people from culturally and/or linguistically diverse backgrounds and people with a disability are encouraged to apply.