Brand Manager (Digital Channels) - Pharmaceuticals

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, then you've found the perfect place to nurture your aspirations and make an impact.

Where do you want to go?

We have an exciting opportunity for a Brand Manager (digital Channels) to join the Bayer Pharmaceuticals team on a 12 month fixed term contract, working Monday- Friday, 38 hour week.

Working closely with our existing team of marketing professionals, you will bring a strong digital skillset to the team. Drawing upon your previous end to end campaign and content creation skills, this role would suit a hands-on person who understands the ANZ pharmaceutical market, digital marketing best practice and the regulatory environment we will comply with when working with medically registered products. 

We work in a hybrid work pattern and have an office in Pymble, where you we will get to collaborate with your squad peers. The site has free onsite, secure car parking and is also close to a train station.

Do something that moves you.

Day to day duties will include:

• Deliver on overall ‘digital first’ marketing campaign strategy and tactics for selected brands in our portfolio by developing integrated campaigns and content to be utilised across digital channels.
• Design and implement customer-centric digital marketing campaigns from start to finish, by leveraging digital channels and CRM/marketing automation platforms for execution.
• Implement continuous improvements based on performance evaluation and pre-defined KPIs.
• Optimise and drive the use of omnichannel strategies, ensuring they align with all digital touch points and customer journey stages.
• Maintain a deep understanding of customer needs and customer ecosystem by leveraging data and insights.
• Efficiently manage and adapt global content, and develop new content aligned with Bayer brand and communication strategies across various platforms, to address customer needs.
• Plan, produce, and manage review and approval of content within the Content Factory system, including creating newsletters, approved emails, eDetailers, and channel-agnostic modules using tools like eWizard .
• Manage and prioritise campaigns, working through any product-relating backlogs items to ensure that the work is visible, transparent and clear to all.
• Regularly report on product performance, trends and competitive insights and how it should shape future digital strategies.
• Develop a deep understanding of customer journeys and pain points, leveraging digital metrics to inform adaptions to inform the strategy.
• Manage product expenditure against allocation P&L.

Does this sound like you?

To be successful in this role, you will demonstrate the following:

• Proven digital marketing experience in a pharmaceutical or medical industry.
• Hands on experience implementing customer centric, digital marketing campaigns and engagement strategies.
• Sound understanding and competence at utilising marketing automation to streamline processes, manage customer journeys and nurture lead generation.
• Intermediate knowledge of systems/platforms (eWizard, Veeva Vault, Veeva CRM, Web authoring tools)
• CRM expertise in Veeva platforms.
• Demonstratable business acumen in forecasting, budget and P&L management.
• Adaptability to work on a project basis across multiple established brands.
• Effective relationship building and stakeholder management skills.
• Strong communication and influencing skills. 
• A self starter, who has a performance and results orientated mindset.

In return, we will give you the opportunity to work in an agile organisation, where we hold a growth mindset and open to listening to all ideas. 

You will gain great exposure working for a tier 1, multi-national pharmaceutical company, working on strong existing pharmaceutical brands. 

By working in a project based role, you will experience to a variety of products and strengthen your digital project skills in work environment in a short space of time. Think about the exciting possibility of working across different brands each quarter. 

We are actively recruiting for this role, so do not delay and apply online today. Use your cover letter and resume to showcase your experience in omni-channel marketing and marketing automation achievements to stand out of the crowd. 

Be You @ Bayer

We are committed to creating a culture where people can be their best, in an environment that values inclusion, diversity and flexibility. At Bayer everyone belongs, regardless of race, colour, ancestry, religion, national origin, citizenship, sexual orientation, age, marital status, disability, gender identity, personality, thinking styles or background. We strongly encourage First Nations people to apply.

If you have a disability or special need that requires accommodation, please let us know by contacting a member of our Talent acquisition team on jobs.anz@bayer.com.

Closing date: 3 October 2024