Marketing CoordinatorHybrid

ABOUT US

Family. It means everything to us. From our very first baby steps as a small Balwyn store in 1979, we've grown to become Australia's largest and best-loved baby retailer.

THE OPPORTUNITY

As Baby Bunting continues its journey to be truly customer first, an opportunity has arisen for a highly organised and passionate Marketing Coordinator to play a critical role in our dynamic Category Marketing Team. Reporting directly to the Senior Category Marketing Manager you will play a pivotal role in the execution of strategic marketing plans for the Travel & Feeding Customer Missions/ Categories and the Baby Bunting Brand.

You will be part of a collaborative and growing high performing team, driven to achieve positive business outcomes for Baby Bunting and to support Australian families & communities.

To be successful in this role, you will have a breadth of marketing experience, gained in a multi-channel retailer. 

Primarily tasked with the seamless implementation of all marketing activities, this role will have a focus on:

• Assists the Marketing and Campaign Teams in the development and execution of ATL & BTL marketing campaigns in conjunction with internal & external partners, ensuring they are delivered on time and within budget.
• Ensure consistent brand messaging and positioning across all marketing activities.
• Track and report on campaign performance, using data-driven insights and recommendations for future improvements.
• Assist in the development and implementation of strategies to increase customer engagement and loyalty, in partnership with the Loyalty & CRM team.
• Develop and maintain strong relationships with external partners, such as suppliers, agencies, and media outlets to maximise customer and business opportunities.
• Support the Marketing & Merchandising teams in coordinating growing product categories and implementing supplier media initiatives.
• Responsible for Local Area Marketing, Community Partnerships and Baby Bunting Services marketing.

WHAT’S IN IT FOR YOU…

• In this exciting growth opportunity, you’ll have a chance to learn from an experienced team, getting exposure to all elements of the marketing mix.
• We're accelerating our growth across Australia and New Zealand, when we grow, you grow!
• We're making the most of flexible working, driving strong collaboration and supporting our teams virtually and flexibly - work 2 days from home. 
• We have a new Support Centre and National Distribution Centre based in Dandenong South, featuring modern technology and facilities including a team member hub, free onsite parking, wellness room, Basketball court, BBQ area and outdoor Table Tennis. 
• Employee & Family discount
• Paid parental leave
• Novated lease options available 

ABOUT YOU

• Bachelor's degree in Business, Marketing, Communications or a related field.
• You will have a minimum of 3 years of experience in marketing, with a focus on category marketing or retail marketing or advertising agency experience working on a retail client.
• Proven track record executing successful marketing campaigns.
• Excellent communication and interpersonal skills.
• Resilient and adaptable, with the ability to work in a fast-paced environment.
• Creative thinker with the ability to develop innovative marketing solutions.
• Experience in the retail or baby goods industry is highly desirable.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM software, social media) is highly desirable.
• Passion for customer-centricity and a dedication to delivering exceptional customer experiences.

Please note;

• Due to the intimate and personal nature of our work, successful applicants will need to undergo a National Police Criminal History check.