In Store Marketing Communications LeadHybrid

ABOUT US

Family. It means everything to us. From our very first baby steps as a small Balwyn store in 1979, we've grown to become Australia's largest and best-loved baby retailer.

We’re on a mission to support and empower parents on their parenting journey, and that means providing a huge range of products from local and global leading brands and exceptional services across our 70+ stores and website.

THE OPPORTUNITY

To take things to the next level, we’re shaking up the in-store experience with fresh new technologies and creative ways to connect with our customers. That’s where you come in! We’re looking for a Marketing Communications Lead to take charge of all things marketing in our stores. You’ll be the mastermind behind everything from POS and signage to ticketing and digital screens, ensuring that our stores are buzzing with awesome, on-brand communications.

💡 What we’re looking for:

You’ll be a go-getter with an entrepreneurial spirit, always ready to roll up your sleeves and tackle challenges with enthusiasm! If you’ve got retail experience, a knack for print production, and feel right at home with online ticketing systems, we want you on our team. Reporting to the Senior Marketing Manager, you’ll team up with Marketing, Merchandise, Digital, and Operations to bring exceptional customer communications to life across all our Baby Bunting stores in Australia and New Zealand.

KEY RESPONSIBILITIES

In-Store Communication Strategies

• Develop and implement strategies to enhance customer experience and drive sales, aligning with the Baby Bunting brand and campaigns.

POS Materials Management

• Create and deploy POS materials, ensuring consistency with brand guidelines and objectives.

Ticketing Process Management

• Oversee the entire ticketing process from briefing to production, coordinating with internal teams and vendors.
• Innovate processes to improve efficiency and reduce costs.

Collaboration and Creative Input

• Work with creative and marketing teams to produce visually appealing materials that align with brand objectives.

Quality Standards

• Ensure high-quality production standards for all print and digital assets within stores.

Store Operations Coordination

• Collaborate with Store Operations on communication requirements and handle all marketing campaign communications to stores.

Retail Signage Maintenance

• Maintain retail signage, ensuring accuracy and alignment with brand and marketing goals.

Project and Campaign Management

• Manage multiple projects and campaigns, ensuring timely delivery and budget adherence.

Vendor Relationships

• Establish and maintain vendor relationships for cost-effective, high-quality outputs across all assets.

Performance Monitoring and Analysis

• Monitor and analyze the effectiveness of initiatives, providing reports and recommendations for improvement.

ABOUT YOU

• 5+ years of retail marketing experience with solid print production knowledge.
• Proven success in managing end-to-end campaigns.
• A master at juggling multiple projects on time and on budget.
• Organisational and project management skills that keep things running smoothly.
• A fast-paced go-getter who thrives in an ever-changing environment.

WHAT’S IN IT FOR YOU…

• We're accelerating our growth across Australia and New Zealand, when we grow, you grow!
• Training pathways designed to encourage personal growth and professional development.
• Employee discount
• Family Discount
• Paid parental leave for both the primary and secondary carer
• Annual Flu Shots
• Hybrid working – 3 days in the office, 2 days from home
• A dynamic, friendly team environment where you’ll be challenged and supported to achieve personal and business goals.
• Employee Assistance Program.
• Competitive salary and incentives.

Please note;

• Every employer in Australia has the obligation to ensure that employees have the relevant working rights. All successful applicants will need to undergo a Right to Work check.
• Due to the intimate and personal nature of our work, successful applicants will also need to undergo a National Police Criminal History check.

#LI-PRIORITY