Title: Digital Marketing Manager
Location: Alameda, CA
Duration: 8+ Months
Job Description:
- Bachelor’s degree in marketing or communications. 3-5 yrs. of progressively responsible Marketing experience in healthcare or consumer marketing.
- Must have Proficiency in email marketing and has previous working knowledge on email channel.
- Must have Strong copywriting skills with attention to detail. Experience in Salesforce Marketing Cloud is Strongly preferred.
- Strongly preferred to have experience in marketing to Healthcare professionals in clinics, doctors, hospitals, pharmacy or the like.
Familiarity with analytics tools to track campaign performance. Daily tasks/duties and department interactions:
- Manage email channel ensuring consistent messaging and brand representation.
- Develop comprehensive marketing calendars to schedule and optimize campaigns effectively.
- Own the campaign planning process, ensuring all stakeholders adhere to deadlines and deliverables while guiding the creative development of owned programs.
- Responsible for overall campaign direction and creative feedback, collaborating cross-functionally with other departments such as marketing, product, and sales to ensure alignment of messaging and objectives.
- Lead a rigorous testing strategy (A/B and multivariate tests) to continually optimize all areas of the program, including identifying opportunities to better understand our customer segments and their lifecycle and behaviors through owned channels.
- Stay updated on industry trends, best practices, and emerging technologies in email marketing to drive innovation and improvement in campaign performance.
- Continuously analyze and optimize email marketing strategies to maximize ROI and achieve forecasted goals.
- Create briefs and work with creative agencies to design email
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.
Working together, Abbott and Talent Solutions partner to deliver top talent for contingent roles at Abbott, building better and healthier lives. Abbott believes all employees are essential to creating life-changing breakthroughs, performing key duties to create life-changing breakthroughs.