Digital Marketing Manager

Title: Digital Marketing Manager

Location: Santa Clara, California

Duration: 7+ Month

Structural Heart Digital Marketing

Seeking a digital marketing contractor with experience in email marketing and general digital best practices. Seeking an individual with strong attention to detail who can quickly understand our current brand standards, portfolio of products and digital footprint and make a strong positive contribution to help manage our email schedule, templates, updates and sends. 

• Marketo Calendar Management process improvement and performance share out
• Compiling incoming content into brand compliant email templates and work closely with the Marketing and Digital team on necessary changes and updates
• Generate weekly reports on email campaign performance
• Monitor and evaluate the success of email campaigns and recommend tactics to improve and optimize email campaign performance to increase KPIs and lead generation
• Upload lists, build and maintain Smartlists, test and deploy email sends
• Develop and maintain documentation and road maps for email processes, A/B tests, and promotions
• Understand the regulatory and approval process for med device marketing materials
• Support tradeshows from a digital standpoint, including employing best practices, helping to align across franchises/divisions and reporting
• Learn about A&P process and how to be a reviewer and approver – global and US
• Ability to build new HTML templates in Marketo desired

Desired Experience/Requirements:

• Bachelor’s degree in communications, Marketing, or Digital Marketing.
• 5+ years of digital experience, especially in marketing.
• Experience creating and executing digital strategies/content development and email
• Experience with marketing automation (Marketo)
• Experience working with content management systems (and experience working with technical team members (i.e. business analysts, IT and developers) to execute web projects.
• Experience executing analytics projects or working in close collaboration with an analytics team (knowledge of Google Analytics and Adobe Analytics preferred).
• Possess thorough understanding of the digital space as it relates to: principles of digital customer experience/UX design, management of digital assets including taxonomy, meta data; social media; paid search and SEO best practices.
• Requires deep practical knowledge of these tools, concepts and methodologies within a regulated industry, preferably Medical Device or related healthcare sector.
• Global experience preferred
• Curious to explore new technologies and test for success.
• Strong communication skills and the ability to influence and educate others
• Strong proofing and editing skills within the digitally focused environment including the ability to create shareable content.
• Ability to prioritize work and manage multiple projects at one time.
• Flawless attention to detail; highly organized.

Consultants Eligible Benefits Upon Waiting Period:

• Medical and Prescription Drug Plans
• Dental Plan
• Vision Plan
• Health Savings Account (for High Deductible Health Plans)
• Flexible Spending Accounts (Health, Limited Purpose, Dependent Care, Commuter Parking and Commuter Transit)
• Supplemental Life Insurance
• Short Term Disability (coverage varies by state)
• Long Term Disability
• Critical Illness, Hospital coverage, Accident Insurance
• MetLife Legal, MetLife ID Fraud, and MetLife Pet Insurance
• 401(k)

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.

Working together, Abbott and Talent Solutions partner to deliver top talent for contingent roles at Abbott, building better and healthier lives. Abbott believes all employees are essential to creating life-changing breakthroughs, performing key duties to create life-changing breakthroughs.